Youtube deliver live sport event

For those of you who dont know, the IPL is a cricket tournament in India.

Enough of cricket.

This is a huge event for youtube, its infrastructure and its a glimpse into where we might be going with sports events in the future.

Just had an ad, a friend in another country, saw a different ad to me.

Equally, maybe its just in this instance, but the "Official Community" is linked to googles social network, even tho they are showing live streaming of twitter.

As you can tell, im quite excited about this. Am I alone in thinking this is amazing use of technologies.