Apple R&D Reveals a Pivot Is Coming
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Apple R&D Reveals a Pivot Is Coming
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Re: Apple R&D Reveals a Pivot Is Coming
#2Maybe not a huge mystery- they're working on a car, at the very least.
Re: Apple R&D Reveals a Pivot Is Coming
#3Fire Tim Cook?
Re: Apple R&D Reveals a Pivot Is Coming
#4Apple's not going to pivot. I'm sure they'd like to, but I can't really see what they would pivot too. Instead they'll just throw their hat into the usual next big thing everyone else is chasing - VR / AR and electric cars - of which I don't think they'll have a lot of success in. Their bread and butter will always be the iPhone and they'll ride that wave until it comes crashing to the shore.
Re: Apple R&D Reveals a Pivot Is Coming
#5Apple's not going to pivot. I'm sure they'd like to, but I can't really see what they would pivot too. Instead they'll just throw their hat into the usual next big thing everyone else is chasing - VR / AR and electric cars - of which I don't think they'll have a lot of success in. Their bread and butter will always be the iPhone and they'll ride that wave until it comes crashing to the shore.
> but I can't really see what they would pivot too.
If a pivot was obvious, then it wouldn't be a pivot. It would just be the next step in the original plan.
Re: Apple R&D Reveals a Pivot Is Coming
#6Fire Tim Cook?
Always and forever negatively attacked. AS IF Removing this guy could cause improvement.
Re: Apple R&D Reveals a Pivot Is Coming
#7There's so much Apple could be doing that are a more natural progression from their existing product lines. They could take inspiration from some of their previous consumer efforts to target entirely new product lines, such as a camera (QuickTake), printer (LaserWriter), or game console (Pippin). A modern version of all these would sell out.
Or they could reintroduce their enterprise/business products, such as XServe.
The electric car idea really won't be ready anytime soon, due to limits of neural-net learning speed.
Re: Apple R&D Reveals a Pivot Is Coming
#8I wish it was possible for Apple to settle in and polish, competently executing on designs that are already very good and slowly improving their entire lineup (including, please, monitors!)
It's rather depressing to consider that excellent industrial design can only be supported on the exponential-looking part of the sigmoid curve.
Re: Apple R&D Reveals a Pivot Is Coming
#9There's so much Apple could be doing that are a more natural progression from their existing product lines. They could take inspiration from some of their previous consumer efforts to target entirely new product lines, such as a camera (QuickTake), printer (LaserWriter), or game console (Pippin). A modern version of all these would sell out. Or they could reintroduce their enterprise/business products, such as XServe…
One of the biggest challenges that Apple has, is what would actually be meaningful? I loved a comment I saw recently that highlighted that a 10 digit revenue item can be counted as largely insignificant to a company the size of Apple.
So, if you start looking at product spaces that have:
1. A meaningful market size (ideally all consumers) 2. A price that is significant 3. Enhances the brand image as chic/cool 4. Is global
You don't really discover too many spaces to play in. They're not going to move the needle with a new printer.
Frankly, if I was Tim Cook, I'd just buy Tesla and be done with it. Goodness knows they have the cash, and Elon has signalled previously that he'd be interested in handing over the reigns once the original strategy was delivered.
Re: Apple R&D Reveals a Pivot Is Coming
#10Great post.
A keyword is missing - autonomous car - maybe the first couple of versions will be manual but they can be relevant in the long term only if they are working on bringing autonomous cars to the market as fast as tesla/google.