Results from Candy Japan box design A/B test
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Results from Candy Japan box design A/B test
1–10 of 98 posts
Re: Results from Candy Japan box design A/B test
#2I much prefer the plain packaging because:
- The anime picture is embarrassing to receive in the mail / at work.
- The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'.
- I can reuse the box.
- I am not 6.
Re: Results from Candy Japan box design A/B test
#3Honestly, I think it would have been really bizarre if something as unrelated to the central product as the design on the box, changed something as fundamental as retention of customers.
Re: Results from Candy Japan box design A/B test
#4Have you considered that the new box is too "generic" or "corporate?" (For lack of a better word)
In other words, the old box, while plain, adds a certain intimacy. It doesn't look like a huge multinational candy company sent it. The new box, though, looks basically like any other piece of Japanese media.
Re: Results from Candy Japan box design A/B test
#5In a past life I founded/operated a conversion rate optimization company.
One of our all time most successful tests was related to this story and happened almost by accident.
The client had just rolled out new packaging and wanted help validating the change statistically, very similar to this situation.
Their metric was measuring upsells to a premium product after a purchase, and like Candy Japan, found statistically insignificant results.
But the new packaging was beautiful and we wanted to test it on their landing page.
We tried just replacing the old product image on landing page. Meh results, no real bump.
We tried increasing the size of the image + circling with "Improved" (no joke). 10% bump. Interesting.
We hired a professional model to hold the product and smile. 15% bump. !?
We hired a group of professional models to hold the product and smile. 40% bump in sales. !@%K$!?
We re-hired the same group of people to hold product, look SUPER excited (jumping up and down like their team just won the superbowl). 50%+ bump in sales.
No joke.
If Candy Japan is reading and you'd like some help recreating I would not be shocked to see something similarly group oriented, visceral, and beautiful bump yeh.
Re: Results from Candy Japan box design A/B test
#6I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.
"Rapey"? Are you serious? I'm just really having trouble wrapping my head around this. How does that picture convey anything close to "rapey"?
Re: Results from Candy Japan box design A/B test
#7I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.
Those are great points. I'm actually hoping to be convinced that I should stop using the new box, because it costs more.
Maybe I should start calling this the plain vs. rapey test.
Re: Results from Candy Japan box design A/B test
#8Have you considered that the new box is too "generic" or "corporate?" (For lack of a better word) In other words, the old box, while plain, adds a certain intimacy. It doesn't look like a huge multinational candy company sent it. The new box, though, looks basically like any other piece of Japanese media.
I can see how that might be the case. Current subscribers might know me personally or through my blog. That would then mean that as I start to reach out to people who don't know me personally, these results could change.
Re: Results from Candy Japan box design A/B test
#9I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.
> - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'.
This person may have some deeper issues than just the innocent picture on this box.
Re: Results from Candy Japan box design A/B test
#10I signed up for CandyJapan several years ago when they were just getting things started. I canceled after probably 3 shipments. Each shipment I was only hoping that the next would contain better products and actually be worth the value in which I was paying. Unfortunately that never happened. While a cool concept and very eye catching, that's all it is. Importing candy is expensive no matter how you go about it. Most people just want a poke to see how it is, and then move on to something else.