Live data from Hacker News

UC Davis spent thousands to scrub pepper spray references from Internet

sacbee.com

1–10 of 78 posts

Re: UC Davis spent thousands to scrub pepper spray references from Internet

#4
White did not respond to messages left for her last month or Wednesday, but a résumé posted for her on LinkedIn cites her experience handling “a successful 6 month long strategic SEO (search engine optimization) and online reputation management campaign for the University of California, Davis, and Chancellor Linda Katehi.”

Culminating with a lengthy feature in the Sacramento Bee. Mission accomplished.

Re: UC Davis spent thousands to scrub pepper spray references from Internet

#6
post #3

It's been a while since I've looked into these "reputation" services. Do they actually work, when not hit by the Streisand effect, or is it just snake oil?

My impression is that the more "reputable" such services have a series of steps that they take that could plausibly affect reputation. (E.g. "We monitor these sites for mentions of your firm; when negative reviews show up we work with you to overwhelm those with positive reviews.") It isn't clear that those steps do actually improve anything we could classify as "online reputation".

Re: UC Davis spent thousands to scrub pepper spray references from Internet

#10
I'm surprised the chancellor hasn't been forced to resign yet. Beyond authorizing the pepper spray incident, she's made many more questionable decisions.

1. Serving on the DeVry board without permission from the UC President, and receiving a generous paycheck. All while DeVry is under federal investigation.

2. Serving on the board of a company selling textbooks to students and receiving stock-based compensation totaling half a million.

3. Apparently now spending tens of thousands of dollars to scrub her previous mistakes from the Internet.

Post reply on HN