Hi,
I work in a fairly big Ecommerce firm. I am involved in improving conversion rate while doing "Checkout". I am proposing we start using "machine learning" on the data we collect and build user models. But I am not sure how to propose it to the management. How would you use data in checkout step? What would be some use cases?
How would it be different from analyzing data and making "default recommendations"?
Bonus question. How is machine learning different from making statistical models? (Admittedly, I am confused by the buzz words. Thats why I am asking here)