Probably because they think a PR agency helps them do a better job on PR. Lots of companies use PR agencies and sometimes they are a valuable service.

Re: SeatGeek and data-driven PR

Post by zaidf » Thu, Feb 18, 2010, 7:12 PM UTC

Tip: pick out the top 4-5 points from your report and share them in the blog post as a teaser.

Otherwise having to read a multi-page scribd document just to get a clue requires way more time and attention than most people who can give you coverage have.

Post reply on HN