Unicorn Logo Evolution

#1

Post by JavaScriptrr » Wed, Mar 23, 2016, 4:25 PM UTC

Re: Unicorn Logo Evolution

#2

Post by Amorymeltzer » Wed, Mar 23, 2016, 4:35 PM UTC

It's a little weird seeing these arranged not by year of inception since the use of branding and style have changed era to era. It's neat to see something like Shell change so little but that's not surprising when Oculus is largely unchanged.

Also, Oh God Volkswagen.

Re: Unicorn Logo Evolution

#3

Post by freshyill » Wed, Mar 23, 2016, 4:36 PM UTC

Unicorn. Sure. I guess that's a word that makes HN readers want to click on things. Go nuts.

Re: Unicorn Logo Evolution

#4

Post by AdmiralAsshat » Wed, Mar 23, 2016, 4:44 PM UTC

I wasn't even aware PayPal's had changed. I still think of the original logo.

Re: Unicorn Logo Evolution

#5

Post by carlob » Wed, Mar 23, 2016, 4:44 PM UTC

freshyill wrote: post #3

Unicorn. Sure. I guess that's a word that makes HN readers want to click on things. Go nuts.

I have to admit it took me a while to understand why I couldn't find any unicorn on the page.

Re: Unicorn Logo Evolution

#6

Post by s_kilk » Wed, Mar 23, 2016, 4:45 PM UTC

The Volkswagen Swastika is pretty interesting, hadn't seen that before.

Re: Unicorn Logo Evolution

#7

Post by theandrewbailey » Wed, Mar 23, 2016, 4:45 PM UTC

There's a lot of missing steps. See also Logopedia: http://logos.wikia.com/wiki/Logopedia

Re: Unicorn Logo Evolution

#8

Post by Navarr » Wed, Mar 23, 2016, 4:46 PM UTC

It's amusing seeing the Reddit logo not change at all.

Re: Unicorn Logo Evolution

#9

Post by theandrewbailey » Wed, Mar 23, 2016, 4:46 PM UTC

AdmiralAsshat wrote: post #4

I wasn't even aware PayPal's had changed. I still think of the original logo.

I freaked the hell out when it did (I'M BEING PHISHED!). I probably saw it the same day it went live, because I was developing an e-commerce checkout flow at the time.

Re: Unicorn Logo Evolution

#10

Post by minimaxir » Wed, Mar 23, 2016, 4:48 PM UTC

I'm not a fan of these kinds of hilarious-in-hindsight juxtapositions since it gives the impression that "hey, the logos of old companies sucked, so you don't need a good logo to succeed!"

Branding is not that simple, unfortunately.