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Google Announces the Google Analytics 360 Suite

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Re: Google Announces the Google Analytics 360 Suite

#2
Worth clarifying that this is just a packaging (repackaging?) of their enterprise products, presumably to make it easier for them to sell it to enterprise users.

Attempting to log into the Google 360 Suite shows this message:

> Gaining Access to the GA 360 Suite Thank you for your interest in the Google Analytics 360 Suite. If you’d like to learn more about the Suite, please contact us.

> If you use Google Analytics Premium, Adometry by Google, Google Analytics, or Google Tag Manager today, you may login using the links below:

> Google Analytics Premium

> Adometry by Google

> Google Analytics

> Google Tag Manager

Clicking on Google Analytics or Google Tag Manager goes to the usual logins for those products, with no noticeable changes in features or branding.

TL;DR - Unless you're a Google Analytics Premium customer (which starts at $150k per year, by the way), you're not affected.

Re: Google Announces the Google Analytics 360 Suite

#5
post #4

If they put 1/10th the effort into Google Webmaster Tools or the AdWords Control Panel I'd be inclined to spend more money with Google. Based on my current experience of their other apps: no dice.

>If they put 1/10th the effort into Google Webmaster Tools or the AdWords Control Panel I'd be inclined to spend more money with Google. Based on my current experience of their other apps: no dice.

Unless you're planning on spending $150,000+/year on analytics alone, the sad fact is that I doubt they care.

Re: Google Announces the Google Analytics 360 Suite

#7
post #4

If they put 1/10th the effort into Google Webmaster Tools or the AdWords Control Panel I'd be inclined to spend more money with Google. Based on my current experience of their other apps: no dice.

I've come to believe that some Google interfaces (eg. AdWords, Webmaster Tools) suck because then you need one of their certified partners to set things up.

By no means they are meant to be used by normal people. Also, data provided by Adwords is a bit limited and you need another tool to better track your hits

Re: Google Announces the Google Analytics 360 Suite

#8
post #7
post #4

If they put 1/10th the effort into Google Webmaster Tools or the AdWords Control Panel I'd be inclined to spend more money with Google. Based on my current experience of their other apps: no dice.

I've come to believe that some Google interfaces (eg. AdWords, Webmaster Tools) suck because then you need one of their certified partners to set things up. By no means they are meant to be used by normal people. Also, data provided by Adwords is a bit limited and you need another tool to better track your hits

I disagree. Google's Webmaster Tools are not really that complex, and while the UI could use some polishing here and there, it works just fine.

AdWords has way more features, of course. However, it's still pretty usable in my opinion, especially when you consider the amount of accessible data.

You say "there's not enough data" and "it's not for normal people" at the same time. While these are not entirely mutually exclusive, the more data you want accessible, the more difficult it becomes to categorize, display and visualize this data.

Re: Google Announces the Google Analytics 360 Suite

#10
post #4

If they put 1/10th the effort into Google Webmaster Tools or the AdWords Control Panel I'd be inclined to spend more money with Google. Based on my current experience of their other apps: no dice.

Hey nailer, i use Adalyz (www.adalyz.com) and they have a pretty sleek UI. It also helps to get a unified view across different ad networks. Has helped me a lot so far.
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