Companies Overspend on Marketing, Underspend on Product

#1

Post by geoffwoo » Tue, Mar 08, 2016, 3:00 PM UTC

Companies Overspend on Marketing, Underspend on Product
amplitude.com

Re: Companies Overspend on Marketing, Underspend on Product

#2

Post by theunixbeard » Tue, Mar 08, 2016, 4:40 PM UTC

Speaking of marketing... At 19 points with 0 comments my suspicion is that this article is an engineered "content marketing" effort on the part of Amplitude :)

Re: Companies Overspend on Marketing, Underspend on Product

#3

Post by sskates » Tue, Mar 08, 2016, 4:45 PM UTC

CEO of Amplitude here, there hasn't been much in the way of how to use analytics to systematically improve your retention- hoping to change that today. Happy to answer any questions.

Re: Companies Overspend on Marketing, Underspend on Product

#4

Post by dfinzer » Tue, Mar 08, 2016, 4:50 PM UTC

theunixbeard wrote: post #2

Speaking of marketing... At 19 points with 0 comments my suspicion is that this article is an engineered "content marketing" effort on the part of Amplitude :)

That's probably true. However, this is one company that has really nailed product from the get-go. I’ve tried numerous other analytics platforms and I couldn’t be happier with their service.

Re: Companies Overspend on Marketing, Underspend on Product

#5

Post by michaelxia » Tue, Mar 08, 2016, 5:22 PM UTC

dfinzer wrote: post #4

theunixbeard wrote: post #2

Speaking of marketing... At 19 points with 0 comments my suspicion is that this article is an engineered "content marketing" effort on the part of Amplitude :)

That's probably true. However, this is one company that has really nailed product from the get-go. I’ve tried numerous other analytics platforms and I couldn’t be happier with their service.

Couldn't agree more. Moved from mix panel to amplitude. Exited to try compass as well.