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Ask HN: If there is shortage of developers, how come we don't get clients?

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Ask HN: If there is shortage of developers, how come we don't get clients?

#1
We have started a software startup, did the client analysis, market segmentation etc and started reaching out. We even created a promo - some free development for recommending a client. WHAT ARE WE DOING WRONG? We offer services. We build with Symfony2 (mainly web-apps/backend/backend for mobile apps). Thoughts?