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$10 ebook debate - who should decide?

wired.com

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Re: $10 ebook debate - who should decide?

#5
Where else do manufacturers decide on the price of the good and not the retailer? I know lots of items come with MSRPs, but they're just suggestions.

Also, what about resale price maintenance? http://en.wikipedia.org/wiki/Resale_price_maintenance I just stumbled upon that page from the MSRP page.

Edit: fixed typo

Re: $10 ebook debate - who should decide?

#7
post #5

Where else do manufacturers decide on the price of the good and not the retailer? I know lots of items come with MSRPs, but they're just suggestions. Also, what about resale price maintenance? http://en.wikipedia.org/wiki/Resale_price_maintenance I just stumbled upon that page from the MSRP page. Edit: fixed typo

Where else do manufacturers decide on the price of the good and not the retailer?

Everywhere. If a retailer starts selling a product below a certain price, that will have its effect on the reputation of the product. Therefore the manufacturer often contractually requires that the retailer will not sell the product below a certain price.