New Uber Branding

Dustin Curtis tweeted (https://twitter.com/dcurtis/status/694607605436588032) that it is "meant to look like a plug, connecting the digital and physical worlds."

It is kind of missing the transport aspect imho.

Re: New Uber Branding

#5

Post by huangc10 » Tue, Feb 02, 2016, 8:11 PM UTC

You know what, as a developer and designer, I like it, I like it a lot.

As an engineer I still can't really see why. Better than Airbnb logo though.

Re: New Uber Branding

#6

Post by TaylorGood » Tue, Feb 02, 2016, 8:41 PM UTC

thesimon wrote: post #4

Dustin Curtis tweeted ( https://twitter.com/dcurtis/status/694607605436588032 ) that it is "meant to look like a plug, connecting the digital and physical worlds." It is kind of missing the transport aspect imho.

The shape of a cars side-profile or wheel might've nailed it better, but then again, driving passengers in a car from A-B seems far from their entire scope; logistics, food, etc.