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Google Paid Apple $1B to Keep Search Bar on iPhone

bloomberg.com

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Re: Google Paid Apple $1B to Keep Search Bar on iPhone

#7

Bing powers Siri, and I assume now powers all of the internet search functions (unsure about Safari.) So I wonder if Microsoft paid this amount, or if Apple decided that less money made more sense so they could harm their competitor?

I thought Siri only used Bing because Google doesn't allow services like Siri to use google.com?

Re: Google Paid Apple $1B to Keep Search Bar on iPhone

#8

Bing powers Siri, and I assume now powers all of the internet search functions (unsure about Safari.) So I wonder if Microsoft paid this amount, or if Apple decided that less money made more sense so they could harm their competitor?

I thought Siri only used Bing because Google doesn't allow services like Siri to use google.com?

Pretty much. And Apple had to roll its own maps because Google would not allow Siri to use maps. Apple Maps are pretty darn good by now, so I think it's safe to assume that Apple started building their own search engine for Siri well before it made a deal with Microsoft, and Bing is a stop-gap measure. Apple likes to own its core technologies.

Re: Google Paid Apple $1B to Keep Search Bar on iPhone

#9
Therefore the iPhone share of total search ad spend is about $3B. This link puts the overall market (inclusive of Android) at roughly $9B in 2014. That makes sense if you assume iOS to represent roughly 1/3 of devices.

http://www.emarketer.com/Article/Mobile-Account-More-than-Ha...

Re: Google Paid Apple $1B to Keep Search Bar on iPhone

#10

Bing powers Siri, and I assume now powers all of the internet search functions (unsure about Safari.) So I wonder if Microsoft paid this amount, or if Apple decided that less money made more sense so they could harm their competitor?

Baidu powers Siri in China. It doesn't matter what language you set your device or Siri to.
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