Kill your blog: Why side projects are the future of marketing

We launched our product (https://missiveapp.com) in closed beta last Autumn, and I can assess from our experiments that the only thing we did that gather a lot of attention was our "A Brief History of Email Apps" (http://email-apps-timeline.missiveapp.com/), a timeline of all the email clients released since the '90, a side project.

All our blog posts failed to gather eyeballs. We tried on our blog (https://missiveapp.com/blog) and on Medium (https://medium.com/@plehoux).

We are probably not good at writing compelling and viral content. It's hard. It's a unique and rare talent. You need to write about subjects that matter to people, subjects of our time.

To me, 37 signals (https://m.signalvnoise.com) are the master of this game.

I don't think blog post are dead; it's just harder to get noticed. But isn't it the same for everything else.

I enjoyed the blog post and did, in fact, learned about the crew product. :)

Re: Kill your blog: Why side projects are the future of marketing

#8

Post by bchjam » Wed, Jan 20, 2016, 7:47 PM UTC

marketing's incessant notion that lying to people is like a science of making money just makes me sad. make a good product, be honest about it, change plans if noone cares, what's so bad about that?

Re: Kill your blog: Why side projects are the future of marketing

#9

Post by userium » Wed, Jan 20, 2016, 7:53 PM UTC

I agree that side projects are the future of marketing, and many companies are already doing this. A while ago I made a list of companies that have created inspiring side projects for marketing purposes: https://www.stayintech.com/info/sideprojects

Re: Kill your blog: Why side projects are the future of marketing

#10

Post by TeMPOraL » Wed, Jan 20, 2016, 7:54 PM UTC

shockzzz wrote: post #2

> You need marketing that isn’t perceived as marketing.

I.e. you need to lie to people harder.