Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
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Re: Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
#2Don't talk shit about Jason. He can SEO any site into 5 million uniques. Any site.
Re: Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
#3It’s unfortunate that you were picked on as a child. It must have been difficult to you. But you’re an adult now. If you want to debate, please do so with facts, not just blind fury.
That last line of reply was worth reading the whole article for.
Re: Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
#4At the end of the day, the real problem with using ComScore #'s when developing a media plan is unlike with all other forms of mass media (TV/Radio/Print), in Online the advertiser has direct feedback from the audience of their advertisements - hence you don't really need to use a 3rd party measurement service to help you determine if your campaign was on target/"worked".
A much better way to buy media online is sprinkle money around, see what performs best, allocate more money there, measure, test, repeat.
ComScore was designed to meet the need of old world media buyers working in online - those who can't wrap their heads around allocating media $ based on actual placement performance, rather than a 3rd party measurement company's estimate of what the audience might look like. There are A LOT of these people out there - hence ComScore has done OK for themselves. Unfortunately I agree that over the long term, their importance in the world of media buying will dwindle, and they will become more of a competitive research tool used by middle management and tech bloggers to re-enforce their viewpoints.
Re: Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
#5It’s unfortunate that you were picked on as a child. It must have been difficult to you. But you’re an adult now. If you want to debate, please do so with facts, not just blind fury. That last line of reply was worth reading the whole article for.
Before this, I knew nothing about Comscore. That one line has really turned me off. If they want to win people over, insults are not the way to do it.
Re: Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
#6It’s unfortunate that you were picked on as a child. It must have been difficult to you. But you’re an adult now. If you want to debate, please do so with facts, not just blind fury. That last line of reply was worth reading the whole article for.
Before this, I knew nothing about Comscore. That one line has really turned me off. If they want to win people over, insults are not the way to do it.
Yeah, never understand why companies go this way, when responding to social media. I assume it's an act of impulse by one of their employees, I would be amazed if it was actually discussed and cleared by their PR department. But it sure doesn't look professional at all, and I do expect professionalism from a company like Comscore.
Re: Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
#7Earlier quoted context omitted.
Before this, I knew nothing about Comscore. That one line has really turned me off. If they want to win people over, insults are not the way to do it.
Yeah, never understand why companies go this way, when responding to social media. I assume it's an act of impulse by one of their employees, I would be amazed if it was actually discussed and cleared by their PR department. But it sure doesn't look professional at all, and I do expect professionalism from a company like Comscore.
Isn't that the whole point of social media? Be authentic and don't sound like a PR?
I, for one, give them a hell of a lot of credit for pushing back at Jason in this way. He's the one who brought up the subject, and it's fun to see people stand up for themselves. It's part of why Jason is such an entertaining writer himself. He's a big boy; he can take it.
Re: Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
#8Earlier quoted context omitted.
Yeah, never understand why companies go this way, when responding to social media. I assume it's an act of impulse by one of their employees, I would be amazed if it was actually discussed and cleared by their PR department. But it sure doesn't look professional at all, and I do expect professionalism from a company like Comscore.
Isn't that the whole point of social media? Be authentic and don't sound like a PR? I, for one, give them a hell of a lot of credit for pushing back at Jason in this way. He's the one who brought up the subject, and it's fun to see people stand up for themselves. It's part of why Jason is such an entertaining writer himself. He's a big boy; he can take it.
I can understand that certain companies use social media to be more authentic and to not sound like a PR. But comScore targets enterprise clients. They should play the enterprise game, not the social media game (although the two aren't mutually exclusive, I expect them to sound professional at all times).
Re: Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
#9It’s unfortunate that you were picked on as a child. It must have been difficult to you. But you’re an adult now. If you want to debate, please do so with facts, not just blind fury. That last line of reply was worth reading the whole article for.
Before this, I knew nothing about Comscore. That one line has really turned me off. If they want to win people over, insults are not the way to do it.
Note that Calacanis was the one who started about the boy/kid incident, if you haven't read it.
Re: Jason Calacanis Punches Comscore In The Face. Comscore Punches Back.
#10Don't talk shit about Jason. He can SEO any site into 5 million uniques. Any site.
Any site where the content has already been made by others, you mean.