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Merch by Amazon

merch.amazon.com

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Re: Merch by Amazon

#3

Post by JoshTriplett »

Interesting; in addition to competing directly with sites like Zazzle and Spreadshirt (with the Amazon name attached), they've targeted their marketing specifically at mobile app vendors making shirts to go with their games.

Re: Merch by Amazon

#4

Post by pearlsteinj »

Interesting business model...Promoters design shirts then advertise to their customers to buy them? Amazon gets the $$ and the promoters get brand awareness and a few cents of royalty...

Re: Merch by Amazon

#5

Post by ceejayoz »

pearlsteinj wrote: post #4

Interesting business model...Promoters design shirts then advertise to their customers to buy them? Amazon gets the $$ and the promoters get brand awareness and a few cents of royalty...

The cut seems substantially more than "a few cents".

https://merch.amazon.com/resource/201858580

Re: Merch by Amazon

#6

Post by nightbrawler »

pearlsteinj wrote: post #4

Interesting business model...Promoters design shirts then advertise to their customers to buy them? Amazon gets the $$ and the promoters get brand awareness and a few cents of royalty...

Their example shows that a shirt selling for $19.99, the designer/promoter would get $8.89 royalty. More than a few cents and not a bad deal for not having to deal with the actual production.

Re: Merch by Amazon

#7

Post by petra »

JoshTriplett wrote: post #3

Interesting; in addition to competing directly with sites like Zazzle and Spreadshirt (with the Amazon name attached), they've targeted their marketing specifically at mobile app vendors making shirts to go with their games.

Maybe the revenue here is small for them, but the possibilities and relationships it opens to them with app developers are good, and could help their app store indirectly.

For example , they are currently working on paying developers through in-game ads.Another source of payment could be t-shirt discounts, or t-shirt marketing services.

EDIT:and let's not forget - if t-shirt game marketing becomes popular , and most such t-shirts would be for games in amazon's appstore , that would create a powerful marketing tool for amazon's appstore.

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