32 Years Later, Checking in on Ogilvy's Advertising Predicitions
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Re: 32 Years Later, Checking in on Ogilvy's Advertising Predicitions
#2The article ends with "0.538% batting average — exceptional by all measures."
Ignoring the extra % in there, a .538 batting average is exceptional... if you are playing baseball. In this case, you are not playing baseball. Ogilvy's predictions were barely over 50% correct, which is actually pretty bad if you think about it. The article's conclusion is completely off.
Re: 32 Years Later, Checking in on Ogilvy's Advertising Predicitions
#3The article ends with "0.538% batting average — exceptional by all measures." Ignoring the extra % in there, a .538 batting average is exceptional... if you are playing baseball. In this case, you are not playing baseball. Ogilvy's predictions were barely over 50% correct, which is actually pretty bad if you think about it. The article's conclusion is completely off.
50% isn't impressive in a binary true/false scenario, but I'd say it's impressive when making unbounded predictions.