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Why Quirky Failed

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Re: Why Quirky Failed

#2
I think the sad thing is I never even knew Quirky existed. I'm not hard core into the invention/maker scene but I've been on this site for almost 6 years as a participant and never heard of it. I think the article raised some excellent points though. I think that the ideas that stuck should have been spun off as their own company to iterate and improve things.

Re: Why Quirky Failed

#3
post #2

I think the sad thing is I never even knew Quirky existed. I'm not hard core into the invention/maker scene but I've been on this site for almost 6 years as a participant and never heard of it. I think the article raised some excellent points though. I think that the ideas that stuck should have been spun off as their own company to iterate and improve things.

Same situation here. Quirky is "right up my alley" and somehow I never heard of it until it was shutting down.

Don't know if this is a regional issue (I'm in San Diego) or what.

Re: Why Quirky Failed

#4
post #2

I think the sad thing is I never even knew Quirky existed. I'm not hard core into the invention/maker scene but I've been on this site for almost 6 years as a participant and never heard of it. I think the article raised some excellent points though. I think that the ideas that stuck should have been spun off as their own company to iterate and improve things.

Same situation here. Quirky is "right up my alley" and somehow I never heard of it until it was shutting down. Don't know if this is a regional issue (I'm in San Diego) or what.

I'm in Houston so we are different regions. Sounds like it may have been a SV thing.

Re: Why Quirky Failed

#5
post #2

I think the sad thing is I never even knew Quirky existed. I'm not hard core into the invention/maker scene but I've been on this site for almost 6 years as a participant and never heard of it. I think the article raised some excellent points though. I think that the ideas that stuck should have been spun off as their own company to iterate and improve things.

Same situation here. Quirky is "right up my alley" and somehow I never heard of it until it was shutting down. Don't know if this is a regional issue (I'm in San Diego) or what.

They were one of the big NYC startups so I heard about them pretty frequently in the community here. Their product distribution was fairly widespread, you would see their products in big box stores like Bed Bath & Beyond, but not sure if it would stick out if you didn't already know them.

Re: Why Quirky Failed

#6
post #2

I think the sad thing is I never even knew Quirky existed. I'm not hard core into the invention/maker scene but I've been on this site for almost 6 years as a participant and never heard of it. I think the article raised some excellent points though. I think that the ideas that stuck should have been spun off as their own company to iterate and improve things.

Same situation here. Quirky is "right up my alley" and somehow I never heard of it until it was shutting down. Don't know if this is a regional issue (I'm in San Diego) or what.

There was a Quirky mid-aisle display at Wal-Marts for a while. I also see their organization stuff at Marshalls/HomeGoods on an irregular basis. Quirky made Wink, the home automation product line, which has a permanent endcap in most Home Depot and Target stores. As the article mentions, the lack of strong branding was one of their problems; it's easy to see their various products throughout a store and not realize they're all from the same company.

http://i.imgur.com/8lExkKy.jpg

Re: Why Quirky Failed

#7
The idea of crowd-sourced invention is cool, but they should have kept their products going with crowd-sourced iteration, rather than just abandoning them for the next thing. Or, maybe they could have sold their earlier products off to third parties to continue developing once they'd established product-market fit. I definitely think there's something there, it just needs to be executed better.

Re: Why Quirky Failed

#8
Why quirky failed, kickstarter. It was an awesome idea, but kickstarter handles the long tail, shards and distributes the workload, and is universal. That is why Quirky failed.

Re: Why Quirky Failed

#9
post #8

Why quirky failed, kickstarter. It was an awesome idea, but kickstarter handles the long tail, shards and distributes the workload, and is universal. That is why Quirky failed.

This makes the most sense to me. This kind of innovation was going to happen, would it be centralized or decentralized? For now looks like the latter, made sense to fund both models.

Re: Why Quirky Failed

#10
post #4

Earlier quoted context omitted.

Same situation here. Quirky is "right up my alley" and somehow I never heard of it until it was shutting down. Don't know if this is a regional issue (I'm in San Diego) or what.

I'm in Houston so we are different regions. Sounds like it may have been a SV thing.

Quirky was an NYC startup and never seemed to have the buzz of a traditional web or software startup to me (I'm in SF)
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