What Happens Next Will Amaze You
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What Happens Next Will Amaze You
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Re: What Happens Next Will Amaze You
#2The correct answer is to never use programmatic ads.
Ever.
If you own a site, just curate a set of ads on your site that actually enhances your sites appeal. A fashion site should have matching fashion ads. A tech site should have matching tech ads. A local site should have matching local ads. Reach out to advertisers to get these ads. Never use an algorithm. You, as an editor, should be better than the algorithms. Ads are supposed to be useful to your audience, instead of being annoying. People buy fashion magazines - filled with 600 pages of ads- and Sunday newspapers BECAUSE of the ads. They should want to visit your website as well because of your ads.
The worst thing you can do for your site is to place out-of-context ads in the middle of your site. Can you imaging if Vogue.com decided to place Flash SSD ads on their site? This is how you destroy an audience, and as a publisher, your number one concern should be to grow your audience.
Once you curate a set of ads for your site, you'll find that click-through rates and conversion are far higher than random programmatic ads. You should know your audience, and the kind of ads that would appeal to them. Mark ads as content in your CMS. This avoids ad-blockers.
Curating ads is how advertising has always worked, and will continue to work, after all these programmatic garbage goes away.
Re: What Happens Next Will Amaze You
#3Don't tell us here on hackernews or any other geek forum. Go to a RNC or DNC event. Go convince Trump and/or Hillary that corporations and rich people should pay 1950s-style tax rates. Go sit in front of wealthy old people and suggest socialism for the benefit of the young. Go tell the afraid and well-armed that they need to spend less money being so afraid and well-armed. Make sure to bring your running shoes.
Re: What Happens Next Will Amaze You
#4It starts of by saying there is a video version. Does anyone have a link?
Re: What Happens Next Will Amaze You
#5The correct answer is to never use programmatic ads. Ever. If you own a site, just curate a set of ads on your site that actually enhances your sites appeal. A fashion site should have matching fashion ads. A tech site should have matching tech ads. A local site should have matching local ads. Reach out to advertisers to get these ads. Never use an algorithm. You, as an editor, should be better than the algorithms. A…
This was actually my plan (sort of) for my online sci-fi strategy game Neptune's Pride when I ditched AdSense.
I was going to hand select things on Amazon that my players would be interested in. Science Fiction books, dvd box sets, that kind of thing. Then present them to the players with my affiliate code where I would normally show a google ad.
I didn't fully implement the idea because I think the affiliate rewards are so small I was worried the math didn't make it worthwhile. But I'd still like to try one day.
Re: What Happens Next Will Amaze You
#6> If they could get away with it, they would demand that you have webcam turned on, to make sure you are human. And to track your eye movements, and your facial expression, and round and round we go.
The window of acceptability needs to shift a couple of times (just a couple) before this happens.
The next few years should amaze indeed.
Re: What Happens Next Will Amaze You
#7But the point I made with the story is what the end user has in his hands. Although a handful of website owners can change their own perspective to use valid ads in their own house but for the end user. .? Should be made with some better solutions for the end user.
Re: What Happens Next Will Amaze You
#8put captchas in front of ads.
Re: What Happens Next Will Amaze You
#9The correct answer is to never use programmatic ads. Ever. If you own a site, just curate a set of ads on your site that actually enhances your sites appeal. A fashion site should have matching fashion ads. A tech site should have matching tech ads. A local site should have matching local ads. Reach out to advertisers to get these ads. Never use an algorithm. You, as an editor, should be better than the algorithms. A…
This was actually my plan (sort of) for my online sci-fi strategy game Neptune's Pride when I ditched AdSense. I was going to hand select things on Amazon that my players would be interested in. Science Fiction books, dvd box sets, that kind of thing. Then present them to the players with my affiliate code where I would normally show a google ad. I didn't fully implement the idea because I think the affiliate rewards…
This method is not really for product affiliate ads (unless you have a whole shopping section of your site devoted for that...). Amazon links are for penny-chasers anyways.
You're really supposed to curate display ads. But, this means you'll have to make the call to your local advertisers to actually sell the ads. ("Hey do you want to place an ad on our site for 6 months for $500? I'll take you out for pizza & beer if you're interested so we can talk details.") You're not going to sell display ads to Amazon, but you might for your local gaming shop.
Re: What Happens Next Will Amaze You
#10I only sort of get it. What does the idea of reining in advertisers run amok have to do with accepting socialism as the one true government? The connection seems tenuous.