Open letter – Our concern about ad blocking
blog.adcontrolapp.com
Open letter – Our concern about ad blocking
1–10 of 60 posts
Re: Open letter – Our concern about ad blocking
#2The answer is to make your adverts fast, lightweight and battery efficient. This is competition at its finest - those with the fastest and most compact adverts do not get blocked.
Claiming your business model will be harmed by progress in technology is depressing and a cop out. I would like to see resource quotas enforced by browsers. Like billboard space, you have a scarce resource to fill that is prime. How about you fit your advert resource usage into a well defined slot of time that my browser can manage for you? If you're fast and respectful, I see you. Otherwise you get torn down for vandalism like illegal posters.
Re: Open letter – Our concern about ad blocking
#3People using ad blockers are a small proportion of the market. Shitty click-through rates are just inevitable as consumers learn new ad behavior and grow a blindness to it. Do a focus group study and I bet most people won't even be able to recall that they even saw an ad, let alone what it was for.
In other words, if you choose a business model that requires placement ads, you're doomed. You made a bad decision. Sorry.
Re: Open letter – Our concern about ad blocking
#4Will that one advertisement per website be done without giving my computer malware-like code that tracks me? Will they follow the regulation of advertisements in my country rather than where ever the ad-networks server happens to resides in? Will they respect the personal data protection laws that my government has decided on? Will the publishing website be held liable for the advertisement company complying with said laws?
Somehow I doubt all that. They want "everything to stay the same", and that means keeping the wild west as it current is. I don't.
Re: Open letter – Our concern about ad blocking
#5The answer is to make your adverts fast, lightweight and battery efficient. This is competition at its finest - those with the fastest and most compact adverts do not get blocked. Claiming your business model will be harmed by progress in technology is depressing and a cop out. I would like to see resource quotas enforced by browsers. Like billboard space, you have a scarce resource to fill that is prime. How about y…
I'd agree with you if the users were choosing what to block, but they aren't.
Some developer somewhere is choosing what to block and when their app lets through 2 ads and the competition doesn't let though any people will consider the latter better and use that.
IMO Adblockers make running "nice" safe and efficient ads pointless as you'll just get lumped in with the rest of 'em.
Re: Open letter – Our concern about ad blocking
#6People using ad blockers are a small proportion of the market. Shitty click-through rates are just inevitable as consumers learn new ad behavior and grow a blindness to it. Do a focus group study and I bet most people won't even be able to recall that they even saw an ad, let alone what it was for. In other words, if you choose a business model that requires placement ads, you're doomed. You made a bad decision. Sorr…
Up to 25% of the population in some countries:
http://blog.pagefair.com/2014/adblocking-report/
Re: Open letter – Our concern about ad blocking
#7I will shed no tears when the shitty web advertising business model dies a well-deserved death. They slow down my browser to a crawl, waste my battery life, waste my data cap, invade my privacy, and assault my eyes, all for what? An ad I'm never going to click on anyway.
We can do better.
Re: Open letter – Our concern about ad blocking
#8Why do you want everything to stay the same?
Websites will figure out how to monetize or they will go away. This is a good thing.
Re: Open letter – Our concern about ad blocking
#9If you produce content, no one is willing to pay for it and your only source of income for it is adverts then I say your business model is flawed and good riddance to you.
Re: Open letter – Our concern about ad blocking
#10> no one wants to give away money from their own pockets in order to sustain their website.
Interestingly, some of the best content on the web (in my opinion) can be found on websites that do not have ads. They are maintained by people genuinely interested in a topic and have a passion for sharing knowledge.
I'm not saying that gift economy works for everyone, but there certainly are people that are willing to pay from their own pockets. It's not like the web wouldn't exist without ads.