Earlier quoted context omitted.
It's more "fuzzy thinking" than fanboy cope. Despite all the glittery rhetoric that "a car is just a computer on wheels", this always seemed like a bizarre move for Apple and I've never seen anyone explain what the strategic vision was supposed to be. Even with full lv5 autonomy, what's Apple's unique twist? Big monitors for watching TV+ in the car? That wouldn't have been remotely enough. I wish we could read the in…
>Even with full lv5 autonomy, what's Apple's unique twist? Same as the rest of apples brand: "it just works". The seemless, polished integration of their products gave them a devoted fanbase that pays a huge premium over competition.
Not my point. Why doesn't Apple start manufacturing airplanes that "just work"? Fridges that "just work"? TVs that "just work"? (they did try and give up on TVs because it made no sense) Their brand marketing focuses on creative people; why don't they start making grand pianos? Those make as little sense as a car, and are just as far from Apple's competencies, competitive advantages, and market as a car. Companies don't enter random industries just because they can.