Apple shares fell 1.71% after the announcement of iPhone 15 and 15 Plus https://finance.yahoo.com/quote/aapl?p=aapl The broader market rose. Advertising/hype-driven "tech" falls, real economy rises.
Pretending to be ecologically-focused while at the same time trying to get people to "upgrade" is the height of hypocrisy. Back in the day Apple hardware was high quality and, IME, built to last. Today, the company is focused on convincing people to dispose of working computers and generate more electronic waste.
The stock price dropped more after this iPhone annoucement than it has after any iPhone announcement in the past.