How to succeed in MrBeast production (Leaked PDF)

Calling average professionals average is an old trick in the book. If everyone is an excellent professional comparing to outside, they'll be average inside. And then you need to keep pushing extra miles on top of each other and sacrificing your personal life.

This is the kind of mentality that got us all with anxiety crisis and panic attacks depending on medications.

success without morals is exactly how we got into this age of enshittification. We got customers on lock, easy "success" to make a Big Mac $8 and mine data from an app, or retroactively increase our subscriptions from $10 to $20/month.

Maybe we should integrate that social value into "success" more often. Facebook was probably the most successful company, so successful laws are being made to reel their patterns in. It wasn't illegal before though, so success?

I agree, but I also think that sometimes looking at the data we have holistically is a good idea.

as the most extreme example; we paid too high a blood cost that shall hpefully never be repeated in civilization again with the Holocaust. But some of the findings in those experiments to have value (I know many of the experiments and findings are worthless from a medical sense). I don't blame anyone at all that takes a moral stance to burn such data in order to discourage any backroom experiments from trying to repeat this, but some of that knowledge was used to save lives.

>The real question for such an ethics-free look at a business is whether the unethical bits of a business can be really disentangled from the interesting bits in a meaningful way. That is very often not the case.

I believe it can. a lot of the advice I read here is just good business sense.

>Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible.

This sucks to hear as an enthusiast focused on research, but this is honestly just talking about scoping and focusing your goal. very common business sense. But your goal hopefully isn't to shovel out slop with clickbait thumbnails that maximizes engagement.

> This is what dictates what we do for videos... If a viewer feels their expectations are not being matched, they’ll click away - driving down the crucial Average View Duration that informs how much the video is promoted by YouTube’s all-important mystical algorithms.

This is about making an engaging hook. Again, good business sense you'll hear launching any product.

This is definitely for clickbait (and the interpretation here focusing on AVD over quality can be scrutinized), but you can balance this and make a good hook without outright lying.

>An example of the “wow factor” would be our 100 days in the circle video.... we bring it in on a crane 30 seconds into the video. Why? Because who the fuck else on Youtube can do that lol.

crude language, but they understand the competition, and what they can and can't do. Ideally the lesson you get here isn't to just "outspend your competition", but that you need to understand your strengths and highlight them. Mr. Beast mindhacked the algorithms early on and uses those funds to do stuff others don't have the Net Worth to even attempt.

etc. It's possible, as long as you keep a moral compass in mind while understanding the undertones of the advise.

A close friend of mine was an associate of Mr Beast, even living in his house in Greenville for several months. He confirmed a lot of the negative press about him in the media, and was himself ultimately screwed over by Jimmy and has been trying to get recompense for years.

MrBeast has always been clear that his goal is to make the best videos in the world. Not to be the most nurturing place to work, or the most philanthropically minded. This document makes that clear. It shouldn't come as a surprise to anyone that in becoming the best in the world at youtube, he's had to become an extremely toxic individual.

>Replace "youtube videos" with whatever the company is trying to achieve. I see it all the time in large organizations, where different teams forget what the goal of the company is and instead get hyperfocused on their teams KPI's to the detriment of the company as a whole.

Even if you want to take this sort of Machiavellian approach (if that's the right sort of description), it still isn't the employee's real goal. A person's goal is to make consistent money. That is a combination of not getting fired and working towards raises. If someone owns a significant share of company stock (significant in terms of their own wealth, not in relation to the company's total shares), then it will also include increasing stock price, but even that is only short term until they can diversify.

So if you have a KPI that is actually hurting the business to achieve, but hurts your career to not achieve it, then the right approach is to maximize achieving that KPI, assuming you have no input on the KPI. If you do have input, it involves a much more complex question of how does it impact your career to try to correct the KPI.

Admitting this openly is not recommended and is comparable to the company admitting openly what its real goal is (or the executives admitting openly what their goals are, which following the above logic, is not the same as what the company's goals are). This does get into a interesting idea of a company having a true goal that doesn't match the true goals of any single member of the company, which has some interesting implications.