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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#971

Post by throwaheyy »

__turbobrew__ wrote: post #700
some_random wrote: post #670

Earlier quoted context omitted.

I think the big thing here is that if you don't have an attachment to any of the items being crushed you probably don't feel as strongly. If you're a trumpet player, seeing a trumpet being crushed is going to be a bit distressing. If you're a photographer, you're putting a monetary value on those lenses being destroyed. If you're into old arcade machines, you're thinking about how many of those cabinets are left in t…

I don’t think it is healthy if you are emotionally distressed seeing a trumpet being crushed.

You’ve probably never invested hundreds or thousands of hours in a hobby, art form, craft or skill. If you had, you would find the ad at least mildly disconcerting.

If you don’t see how, maybe it’s time to get off the screen? Stop consuming and try creating for a bit?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#973

Post by self_awareness »

guappa wrote: post #499
self_awareness wrote: post #192

I think the ad is great and funny. It says: you don't need those anymore. Just buy the iPad. Look at all this space you'll save. All the items you won't need to buy. Minimalism, utility, fun. I think people who get offended by seeing objects being destroyed are being hyper-hypocritical, because I bet you all replace your phones every few years, replace your cars every few years, replace all of your stuff even if the…

> I bet you all replace Yeah, AFTER they stop working, not when they are perfectly good :)

Still, most of it often still works, why not give it for repairs, instead of replacing it?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#974

Post by tsoukase »

A thousand iPads cannot offer the experience of a single piano key. And vice versa. So the direct comparison the ad is implying is failed. It could involve 1000 old mobile phones or 100 DSLR cameras or 10 PCs. But then it would be uninteresting and nobody would care

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#979

Post by [deleted] »

Apocryphon wrote: post #760
mrzool wrote: post #82

Earlier quoted context omitted.

> destruction of low-tech artistic tools triggering non-tech people This was really poorly worded and sounded very elitist and dismissive, I trust this was not the intention.

For low-tech I meant analog as opposed to digital. And I meant nothing pejorative in non-tech; these days, there's fewer and fewer positive connotations in being techie.

[deleted]

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#980

Post by okdood64 »

numpad0 wrote: post #749
edkennedy wrote: post #28

Missing from this extremely short and underreported article is how badly this played out in Japanese market. The culture they have states that musical instruments, creative tools have some energy and imbued sense of spirit to them. So destroying these elements of culture is really really blunt and gauche to them. The majority of the push back came from Japanese people, and then artists empathizing with their sentimen…

Absolutely no offense - I don't see what this has to do with Japan at all although this has been repeated everywhere. I think this is just an unfortunate natural intuition. Japanese users normally aren't exposed to the rest of WWW at all, even on social media, so there's intuition that any notable interactions observed has to do with the four-seasons and egg sandwiches way. But it's also true that there are 0.35x as…

Japan’s iPhone marketshare is one of the largest. You can bet a lot of folks cared to watch it.
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