All the handwringing over Netflix subscriber loss seems to be overlooking the fact that they raised their prices - significantly. Of course they could lose subscribers from doing that. But 200k subscribers out of 150 million? Combined with the end of the pandemic and sky high inflation meaning many people have less opportunity to watch and less money to spend. The fact they raised their prices something like 20% and…
That in turn was based on the experience with Amazon, which has raised the prices of Prime, products on its site, and the fees it charges its sellers all while still growing.
Netflix’s valuation was based on the thinking that Netflix was now a necessity for people. But this shows it isn’t.
In fact, the loss of subscribers is an even bigger deal because it suggests Netflix is eminently replaceable.