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Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

electrek.co

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Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#961

Earlier quoted context omitted.

I counted 49 pickup trucks with empty beds in the parking garage downtown this morning.

But a lot of people buy trucks so they can tow and carry stuff when they need to, not because they're doing it all the time. Downvote all you want, the sales numbers speak for themselves.

Point being the majority of pickup trucks you see day-to-day are fashion statements.

I agree they are not work trucks, not meant for work tasks.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#962
post #505

Earlier quoted context omitted.

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

I'm looking forward to the Telo-- if they get to market. It's absolutely all about utility. It will be interesting to see if people only want pickups as a fashion statement or if a weird, very practical vehicle can win. (Same bed-size as Tacoma; midgate that folds down to hold a full sheet of plywood; seats 4 people comfortably; same length as a Mini Cooper SE).

I'd love it if Telos were cheaper, though. $40-50k is enough to keep me buying used cars.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#963
post #755

Earlier quoted context omitted.

I mean the Cybertruck, and EV trucks in general to a certain extent, are rather lousy trucks, so they aren't seen as aspirational the same way a normal F150 or Submariner are.

> and EV trucks in general to a certain extent, There are some good EV trucks out there. The Cybertruck is kind of uniquely bad because they tried so hard to make it unique and funny looking.

The customer is always right. If they were good, sales wouldn't have plummeted as soon as the novelty wore off.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#964

Earlier quoted context omitted.

Several times a year at a minimum, and not always with good notice. Towing weight is also a good proxy for frame strength. I do some light forestry work moving and bucking logs, freeing stuck cars, plowing snow in addition to towing trailers and equipment.

Okay, so a Kia Sportage ought to do then, I guess?

I didn't really trust it for some of the logs I was moving, as the trailer hitch was added on after and the frame isn't really designed for shocks like what I was putting it through. On top of that, hauling messy stuff in the back was a pain with having to lay down tarp and hoping it caught everything and didn't rip.

Plus, you can't really put a winch or snow plow on a Sportage.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#965

Earlier quoted context omitted.

Because most people who are fucked, are fucked due to terrible money spending habits. Tons and tons of people who make six figures are living paycheck to paycheck. Not because they must but because they won't stop spending poorly. Again, I don't understand the desperate internet trend of defending terrible choices by focusing on the, like, 0.001% of people who do everything right and still fail. We've got the highest…

I was hoping for some genuine counterpoints but this just feels like a rant? It feels like the stereotypical response that millennials could afford property if only they didn’t spend their money on avocado toast at Starbucks. Let’s say a normal car costs you $200/month and a big truck costs 400. 200 is not going to make a difference in your situation - you are either good either way or close to breaking point and the…

If you think people are spending just $200-400/mo on a car, I can see why you don't understand how bad this situation is. Most people are spending more like $700-1000/mo.

It has nothing to do with avocado toast, though that wasn't nearly the zinger you thought it was. As it turns out, eating out is insanely expensive. Cook most of your food and you can save a TON of money. The fact that this simple idea is so hard for people to pull out of the avocado toast comment continues to astound me.

And you're right - you can certainly scam the system for 6 months of "more truck". That's exactly the kind of monetary responsibility that got us into this situation in the first place. Thank you for showing everyone a perfect example, I suppose.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#966

Earlier quoted context omitted.

Brother, people are scraping by right now. Auto loan defaults are nearing all-time highs. Car loan lengths are longer than ever. The average age of a vehicle on the road is something like 14 years old now. I promise you with all my heart, those luxobarges are not being purchased because they’re practical in any way, shape, or form. It’s 110% virtue signaling. I don’t get the recent internet trend of trying to excuse…

> I promise you with all my heart, those luxobarges are not being purchased because they’re practical in any way, shape, or form. It’s 110% virtue signaling. not sure virtue signalling is best description here. I think "conspicuous consumption" is far better description of the process

You're absolutely correct, thank you.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#967

Earlier quoted context omitted.

Brother, people are scraping by right now. Auto loan defaults are nearing all-time highs. Car loan lengths are longer than ever. The average age of a vehicle on the road is something like 14 years old now. I promise you with all my heart, those luxobarges are not being purchased because they’re practical in any way, shape, or form. It’s 110% virtue signaling. I don’t get the recent internet trend of trying to excuse…

> I promise you with all my heart You have such a deep misanthropic view that it's prevented you from seeing anything outside of it. You're preaching a faith not practicing an understanding of the world. > Nobody is buying a gigantic vehicle There are tons of contractors, laborers, small business and property owners who need the space or the utility of the vehicle. The reason these vehicles sell well is because they…

>You have such a deep misanthropic view

For being certain about something based on industry data?

>There are tons of contractors, laborers, small business and property owners who need the space or the utility of the vehicle.

And if that was the majority of these purchasers, this would be a reasonable response, but the extreme majority of truck owners use their truck for its intended purpose ONCE A YEAR. Bro just rent it from frickin' Home Depot and drive a Camry.

>No, that's why the manufacturer puts them in there

Ah, and of course the cheaper cars are purposely given seats which aren't cleanable? Or is it still correct that in the context of our conversation, it's nothing special and completely unrelated to how most people use their car? It's not within a million miles of a decision point.

>Just.. like.. universally?

Yes. You got it. I literally meant that every single person on the planet, rich, poor, and everything in between, is bad with money. I certainly wasn't making a hyperbolic point to bring an idea to the forefront - incredible detective work.

>Who has "car selling friends?"

I buy a lot of cars, and eventually made friends with the people I keep buying them from. We hang out sometimes. Do you just... not make friends with anyone?

>We know this.. how?

Who knows? My friends actually sit around talking about the specs on their refrigerators and the color options. They tinker in the garage on the cooling coils for hours a day. You should see how smooth the drawers in mine are.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#968
post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics That and also it's just a bad product. >That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it. A pickup truck should just be max utility, especially if you're a manufacturer making your first one edit: agree there's a market…

BINGO: the folks buying these things are doing so to virtue signal their politics. If you need a truck for work or hunting, you're still buying a truck, not some Silicon Valley concept car like the Cybertruck.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#969

Earlier quoted context omitted.

>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics That and also it's just a bad product. >That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it. A pickup truck should just be max utility, especially if you're a manufacturer making your first one edit: agree there's a market…

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

I know plenty of engineers with expensive trucks used to carry their families around during the week and haul their hunting bounty home on weekends. In that scenario, the Cybertruck is a total failure. Where's the exposed bed for a deer? How about hauling the boat to the lake?

Cybertruck is a product management failure.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#970
post #586

Earlier quoted context omitted.

> Many people use these for business with great success. Not enough to make it economically viable. Most people who want an EV want a compact, sedan, crossover, or sports car. Most people who want a luxury pick up truck want to burn gasoline. The niche market that does exist wants a Rivian. For EV trucks priced and appointed for everyone else, I'm looking forward to what Slate and Telos make.

> The niche market that does exist wants a Rivian. Ford's sales for the Lightning were outpacing Rivian, too. > For EV trucks priced and appointed for everyone else, I'm looking forward to what Slate and Telos make. I do hear that fairly often. It reminds me a lot of the brown diesel wagon phenomenon. Lots of online interest, very little follow through. I guess time will tell.

I think both Slate and Telos will be failures. They will be too expensive to make economic sense for people, as opposed to businesses, to buy over a more conventional full-size half ton pickup.

In some ways the massive online interest is proof, because most people outside of pickup truck forums who would talk it up have neither experience nor use for pickups. They are simply never going to buy any pickup truck-shaped vehicle and so are irrelevant to commercial success.

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