Obviously incredibly cool, but it seems that people are incredibly overstating the applications of this. Realistically, how do you fit this into a movie, a TV show, or a game? You write a text prompt, get a scene, and then everything is gone—the characters, props, rooms, buildings, environments, etc. won’t carry over to the next prompt.
Also, using this kind of footage is the bread and butter for a lot of marketers for their content.
Imagine never having to pay stock footage companies