Earlier quoted context omitted.
Their hardware isn't really innovative though... Even the hardware integration isn't really innovative, as others here have pointed out. My two cents is that this isn't really an innovation business model, it's an execution business model. Their proposition seems to be that they can execute a a server rack with integrated hardware and open-source software so well that customers will love their product. Maybe they'll…
Solution looking for a problem.
It's better to just think to yourself: "this doesn't seem like a useful product to me, I don't understand why people find it interesting, oh well", and move on.