Earlier quoted context omitted.
https://blog.dropbox.com/topics/company/a-message-from-drew Drew is developing a habit. 16% last year edit: 11% before that: https://dropbox.gcs-web.com/node/8916/html
It's less of a habit and more indication of a matured business. Their revenue has only been growing ~5% (and slowing to just 1% most recent quarter). When you aren't growing, you must focus on operation efficiencies. Rule of 40, now being applied to margin.
>We continue to see softening demand and macro headwinds in our core business.
This isn't a matured business strategy. This is a business predicting a cold winter and trying to bundle itself up. Of course, the less people to warm up the better.