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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

941–950 of 1001 posts

Re: How to succeed in MrBeast production (Leaked PDF)

#941
post #485

Earlier quoted context omitted.

I don't know what subculture you're living in, but in several of mine there absolutely is pushback against this, with people avoiding consuming this kind of content and trying to prevent their children from consuming it, too. Now, the question why the larger US (or English-speaking) culture isn't uniformly doing the same is much more interesting, but there's no known reason for this and most of the common explanation…

It's not English-speaking community specific. In every language I can speak, I can think of an equivalent of MrBeast for that area. Maybe a majority portion of the entire world's population actually enjoys that kind of content. Nobody in my friend group enjoys that, but looking at my nephews, they're all going crazy about it. There are going to be people who grew up with him for almost a decade, and that's a crazy am…

Ah, sorry, when I said "the question why the larger US (or English-speaking) culture isn't uniformly doing the same" I meant "why there isn't greater pushback" not "why aren't there other MrBeasts" (although that was my assumption).

It's very interesting that the phenomenon itself is multi-cultural, though. Or maybe it's internet-cultural? It's probably tied into the nature of human beings and people exploiting that.

Re: How to succeed in MrBeast production (Leaked PDF)

#942
post #152
post #25

Earlier quoted context omitted.

Maybe more "old man yells at cloud" but I am kinda with you in thinking it's trash. The thing is that every generation has had its own equivalent swill for kids, this one is no different. His channel won't last, there's too much baggage around it, but it'll get replaced with something equally trashy.

I have a lot of memories in my childhood, but I can't remember anything on this level. Sure, I grew up in a very different environment than the US, but even in the US - say, was there a constant stream of content aimed at kids that is optimized to be maximally extreme and maximally attention-grabbing? All I can remember was cartoons - but were kids spending hours glued to the screen watching cartoons? I surely wasn't…

> but even in the US - say, was there a constant stream of content aimed at kids that is optimized to be maximally extreme and maximally attention-grabbing?

Depends on your era. The 90's gave us Beavis and Butthead, Southpark, Ren & Stimpy and the Power Rangers. It gave us XTREME!!! everything. It gave us Mortal Kombat and AOL. There was a lot of parental concern about the stuff the "kids these days" were consuming.

The 80's gave us Transformers or Voltron. It gave us MTV and the rise of Nickelodeon. It gave us GI Joe cartoons, He-Man, Teenage Mutant Ninja Turtles and an endless supply of toys imported from japan and accompanied by 30 minute commercials for those toys (see also Transformers, Voltron, He-Man etc). There was a lot of parental concern about the stuff the "kids these days" were consuming, heck they got the federal government involved they were so concerned.

Bugs Bunny and Looney Tunes had people concerned for its mindless violence and effect on kids. Remember that Mr. Rogers started his show (and pitched continued funding for PBS to congress) on the concerns that TV was just mindless dreck rotting children's brains.

Start going much earlier than that and the ability of entertainment to be just broadcast into your life and home reduces considerably, but I imagine parents in the 1800's also had plenty of concerns about various mindless entertainment drivel that was luring their children off the godly paths.

Re: How to succeed in MrBeast production (Leaked PDF)

#944

Earlier quoted context omitted.

Billions of views and total YouTube dominance disagree with you.

I feel it’s more that the average person likes to watch something simple sometimes, myself included

In other words, the commenters suggestion would not make the video better fit that need.

Re: How to succeed in MrBeast production (Leaked PDF)

#945

It's interesting to see the discussion from two different angles—there's a lot of support for the type of A/B/C delineation in parts of this thread, and some people who decry it in other parts. I was on the set for one of the productions, and I'll just say at the time I thought the experience was a one-off for one of the bigger productions they've put on. Since reading other people's stories, it seems more a case whe…

My biggest critizism of A/B/C is it is always either a delusion, lie, or manipulation. People that talk frequently about "A players/employees" are almost certainly not the ones hiring them. Why? "A players" don't work someplace where they are not respected and ground to dust as a non-owner. That means at best the best employees are "B-players" and probably most of their staff is actually "C-players" "A players" know…

"C-Players" tend to keep "A-Players" out of legal trouble, so Jimmy might just now be learning their value.

Re: How to succeed in MrBeast production (Leaked PDF)

#946
This document makes me want to study it so I understand what Mr Beast thinks it's the best viral video and then de-program myself so I never ever click in those. I'm halfway there, if I see a thumbnail of a guy in a ketchup bathtub I will tell youtube to never recommend that channel again.

Re: How to succeed in MrBeast production (Leaked PDF)

#947

I can't be the only person disturbed by the penetration of terms like "obsession" into nominally professional culture. You should not be asking your employees to qualify for DSM symptoms just to not get fired (with severance, lol, that is genuinely a step up from nothing even if it's clearly meant to soften the psychological shock of reading about A- B- and C- employees).

i would argue the communication registry of influencer/youtuber culture skews superlative. meaning i would translate obsession -> dedication in common language. The only information about this obsession in the document is about learning, and there is a specific mention that people are judged based on results and not hours, so I am willing to say that this language is much less alarming than what I heard in my experie…

Yea, you're right. I really hate this though.

Re: How to succeed in MrBeast production (Leaked PDF)

#948

Earlier quoted context omitted.

this is why we need unions.

in order to disallow obsessive work?

Yes, this is a large part of the concept of liberation. Why are you trying to sell people shit nobody asked for? We could be making technology that enables expression of the individual and of society rather than commodification of it.

Re: How to succeed in MrBeast production (Leaked PDF)

#949
post #81

I have kids and I'm really bothered by MrBeast. I had to buy goddamn chocolate bars at Walmart because of him. I acknowledge he is creative and driven but the content is such crap, with a few exceptions that my kids point out. But, what's the alternative? For example, I love 3brown1blue videos. But, it is too advanced even for my eleven year old. Mark Rober videos are great, and my kids love them, but he's even insid…

Face full of eyes makes long form video essays analysing video games.

https://m.youtube.com/@FaceFullofEyes

Re: How to succeed in MrBeast production (Leaked PDF)

#950

Earlier quoted context omitted.

Most hobbies are just as dumb when you think about it. Sports = watching grown men play with balls, Games = giving yourself unnecessary problems to solve, TV/Reading = learning (usually) completely useless information

watching sports is entertaining as you're watching highly skilled individuals perform at the highest level + gives you a sense of belonging; games - entertainment and skill development, whether those are multiplayer games that teach you cooperation and competition, or single-player games that is fun and in a lot of cases learning (through lore), developing motor skills, strategic thinking and so on; tv/reading - lear…

I'd literally prefer to watch MrBeast sit in ketchup for 50 hours than watch an NFL game.
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