Earlier quoted context omitted.
Cook has done more or less the opposite of what Jobs did. Jobs was all about bold innovation, hugely risky bets on gamechanging products. Cook is a timid logistics optimizer, and he's good at that. We reliably get an iPhone with slightly more RAM, slightly faster CPU on schedule every year. No category changing products. Innovation has stopped -- after Jobs, there is only minor incremental improvement
I don't own one, but the Apple Watch did very much change the category, defined it even. Vision Pro was a innovative bet, maybe not a great one. Apple Silicon completely changed the game.
John Ternus to become Apple CEO
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Re: John Ternus to become Apple CEO
#932Apple stock grew 2322.5% during Tim Cook's tenure from 08/24/2011 to 04/20/2026. CAGR approximately 24.29% per annum. Pretty incredible.
Re: John Ternus to become Apple CEO
#933Earlier quoted context omitted.
Agree. With the cash balance that Apple has, CEO's usually get tempted to make moves that let them flex, but he was very disciplined in that sense.
For example, Tim had the discipline to get out of the EV projects. Which was likely wise given the challenges the sector has faced in profitability, and Apple's long term outside option to accrue vehicular services revenue through CarPlay. Yet someone in his position could have burned $200B pretty easily to try and build a business there.
Re: John Ternus to become Apple CEO
#934Earlier quoted context omitted.
Don't forget about the Apple Car. 100% of that failed, and Tim spent a decade on it. Quite a bit of attention on here, but it seems we've quickly forgotten all about it since it was never seen. https://hn.algolia.com/?q=apple+car
Apple was wise to get out of the EV business. It's very expensive in terms of factories, regulation etc and not very profitable. They had no first mover advantage, government backing or legacy advantage. What's the best case scenario? Make few billion a year fuzzed with long term warranty liabilities? That might sound nice, but for apple their companion products like AirPods or the Apple Watch easily clear much bette…
In the years after Jobs' death, Ive was pampered as many people attributed Apple's vision and taste to Jobs #1 and Ive #2. Losing both would've trashed the stock and Apple's reputation at that time.
Ive loves watches and cars. Despite launching the Apple Watch with a $10k+ gold version and a heavy fashion emphasis (another Ive indulgence), it fortunately became a viable product but more due to the health and fitness features.
I just don't think Apple goes down the car path without Ive at his most outsized influence at that time. But Ive wanted to put his mark on the automobile.
Now he's doing it for Ferrari but in a much more traditional sense. Buttons and switches instead of entirely touchscreen, human drivers and not driverless, etc.
Re: John Ternus to become Apple CEO
#935Earlier quoted context omitted.
I tend to disagree to a point: their laptops have great internals but are terrible from a usage perspective — I like to imagine their system board in a Thinkpad X1 Carbon chassis with native Linux! But HW is at least improving (eg. they added anti-reflective screen option), and SW is very much not.
They are leaps and bounds above any other laptop on the market. Who wants a plastic chasis and nub in 2026 over a modern Macbook Air.
Re: John Ternus to become Apple CEO
#936I think Tim Cook took Steve Job's vision and really took it to the moon. If you think about the last 15 years, Apple has really become the biggest possible version of itself without losing its values. Tech in general has changed quite a bit though. I don't know how Steve Jobs would have reacted to AI, and I don't know where tech itself would be if Jobs were still around. But I do think the next evolution is due and y…
He only carried what was left from Steve Jobs. But nothing special or groundbreaking came from him. Apple Vision failed, the transition to AI failed, many people still dislike what is done with the MacBook, he agreed to have the horrible glass UI design just like what Windows did a decade ago, and he failed to find the next Jony Ive, etc... Sure he was an awesome COO. But as a CEO, he was certainly way below Steve Jobs and even less taking his vision "to the moon".
Re: John Ternus to become Apple CEO
#937Earlier quoted context omitted.
I don't own one, but the Apple Watch did very much change the category, defined it even. Vision Pro was a innovative bet, maybe not a great one. Apple Silicon completely changed the game.
The Apple Watch is a niche product for a few tech nerds (at least outside of Silicon Valley tech circles), not an ubiquitous feature of everyday life for normal people the way the PC, the iPod, and the iPhone are. Vision Pro was a science experiment that few people have even heard of. Apple Silicon is a perfect example of a purely internal-facing logistics optimization: sure, it's fine in terms of saving money and bo…
Re: John Ternus to become Apple CEO
#938Earlier quoted context omitted.
I don't own one, but the Apple Watch did very much change the category, defined it even. Vision Pro was a innovative bet, maybe not a great one. Apple Silicon completely changed the game.
And the highest profit product you left out that was also category defining: Airpods.
Re: John Ternus to become Apple CEO
#939Wow. Hopefully, Ternus will bring what he brought to Apple's hardware to their software. The hardware is leaps and bounds ahead of anything else, but their software gets worse and worse every generation. I'm glad to hear this.
Hardware people, in my very direct experience, are terrible at software. But we can hope.