Earlier quoted context omitted.
In 2008, the app store was launching, and physical software was still sold at Targets, Walmarts and other large retailers. A 30% margin was roughly what retailers would make off of physical software sales. By setting the App Store to be the same, Apple was signaling to retailers that they were not trying to undercut their margin, and keep a healthy relationship with them.
And it was a great deal compared to the 90% cut you had to give phone carriers to highlight your java apps
If probably be retired now if I wasn’t already so burnt out on how SMS tariffs worked at the time. Utterly opaque and on a delay. They basically wrote you a check for however much they felt like each month.
Essentially the reseller arm of carriers at that time was just a money funnel from VCs to the telcos. They were eating their own young and I was full up on the bullshit.