931–933 of 933 posts
Earlier quoted context omitted.
I suppose this is true in the same sense that the purpose of life is to waste oxygen.
this confirms the previous post if you subscribe to the idea that the purpose of advertising is to waste oxygen
Also this is the former CIA employee who started a techno religion. He works with Dr. Garry Nolan at Stanford.
We did a similar kind of experiment some time back and found both FB ads and Google ads were doing jack shit for us. Google was better. FB ads were absolutely useless. So we stopped our ad spend. We observed no change in our customer acquisition. Another way these ad engines extract money out of you is by allowing competitors to bid for your brand name keyword. Try searching for Ozonetel on Google. There will be six…
Earlier quoted context omitted.
Your personal situation doesn't represent the market, moreover, you spent 20 years watching coke ads growing up and having coke, it's impossible to tell how that affected you. You saw 1000 'product placements' for coke without being aware of it in films other things. Taste is associated with familiarity and comfort.
> Taste is associated with familiarity and comfort. I respectfully disagree, I used to work in F&B industry. And product marketing and placement has absolutely no affect on how one think something taste is good or bad. It does however remind anyone next time the walk into store they should buy coke, which does affect sales number. But not taste difference. My 7 years old nephew hasn't watched a single Coca Cola coke…
Yes it odes.
"My 7 years old nephew hasn't watched a single Coca Cola coke in his life time"
1) It's ridiculous to say a 7 year old 'has never seen an add for coke'.
How would you possibly know that? Unless they are living as the Amish, that kid as seen ads.
2) That someone will prefer one drink over another is not relevant to the argument.
Nobody is making the claim that 'ads make you do stuff'. No Coke ad is going to 'force Pepsi drinkers to like Coke'.
Ads are influential. They root the product in feelings, emotions, those have impact, which is why advertising is there.
3) Your nephew was probably drinking code from some age, maybe as a treat. It was Coke and not some Italian cola, because Coke has such a powerful market position.
In Italy, they drink Brio and it's quite good, you can't even get it here, if you could, people would drink it.
Coke spends billions on ads because they work not because they don't.