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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#921

Post by MPSimmons »

stormfather wrote: post #670
MPSimmons wrote: post #519

Earlier quoted context omitted.

Elon is really, really good at a couple of things: - Identifying inefficiencies in an existing technical solution - Making people do what he wants The things that Elon is really good at don't necessarily translate to great success in a long-term strategic vision. In a pure engineering discipline, like automotive production or aerospace engineering, they're very useful, but neither one of those things necessarily lend…

You're not looking at this with the right perspective. Hyperloop, EV's, solar panels, batteries, huge tunnels, reusable rockets. What's the common thread here? This is obviously all the technology that Elon thinks is necessary to colonize Mars, and in each case he's doing the best he can to develop it on Earth. However its usefulness on Earth is a secondary concern.

I have personally asked Elon if this was his intent with Hyperloop and he said no. I don't know what to say other than that.

Re: Twitter has officially changed its logo to ‘X’

#922

Post by postmodest »

TheCondor wrote: post #708
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Does it? Social media doesn't age well. Look at myspace. This will be controversial, but Google didn't get where it wanted/needed to be with Google+ and they ripped the cord out of the wall; it seemed like it was just google being google but it may have been genius. I was also critical of FB/Meta buying Insta, I figured it was all going to somehow be Facebookgram but they kept it separate. FB is now for old people an…

As a Twitter-skeptic for nearly fifteen years now, the single useful feature of Twitter was as a "global PA system", not a means of discourse. It was a way for people to announce events that might have otherwise gone unnoticed, or engage in public PR battles with monopolies and oligarchies. Which is a threat to the kinds of people Musk wants to be.

Sure, sometimes those public announcements of events were "I hate minorities" or "yo look at my dick", but the platform was a global notice board that served a positive purpose in that narrow definition.

Re: Twitter has officially changed its logo to ‘X’

#923

Post by johnk1 »

Applejinx wrote: post #896
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

The reason I keep saying 'ketamine is a hell of a drug' is, foolish doesn't adequately describe what's happening. The wealthiest huckster in the whole entire world has done so many horse tranquilizers as psychedelics that something broke and he is flipping out and wielding his power in unaccountable ways, like any billionaire, but in obvious madness. He broke. But nobody can do a thing to help, because billionaires a…

[flagged]

Re: Twitter has officially changed its logo to ‘X’

#924

Post by panopticon »

oxfordmale wrote: post #19
ekianjo wrote: post #12

Earlier quoted context omitted.

when a word becomes too common it risks losing its trademark though

Good luck trade marking X

Ohio State University trademarked the "THE" in certain contexts: https://www.nbcnews.com/news/us-news/ohio-state-university-o...

Re: Twitter has officially changed its logo to ‘X’

#925

Post by postmodest »

Cornbilly wrote: post #587
MPSimmons wrote: post #519

Earlier quoted context omitted.

Elon is really, really good at a couple of things: - Identifying inefficiencies in an existing technical solution - Making people do what he wants The things that Elon is really good at don't necessarily translate to great success in a long-term strategic vision. In a pure engineering discipline, like automotive production or aerospace engineering, they're very useful, but neither one of those things necessarily lend…

>Identifying inefficiencies in an existing technical solution I'm not sure that's true considering why he was (or the public story of why he was) pushed out of PayPal. IIRC: He forced a port/rewrite of their platform to Windows (from Unix) that eventually led to a code freeze of the existing platform to allow the port to "catch up" to the existing platform. At the same time, they were hemorrhaging money due to fraud…

Elon's skills are

1) having money to throw around

2) having big manic swings that make the money seem attractive

Everything else is a hagiography.

Re: Twitter has officially changed its logo to ‘X’

#926

Post by phlakaton »

kfrzcode wrote: post #700
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

If it's deemed foolish, then either Elon is foolish and making a fool of himself, or there's a misinterpretation of the action. The success someone like Musk repeatedly attains in business cannot be achieved without a significant capacity for making wise, informed decisions, or strategic moves. If his track record is any indication, he'll probably have a successful venture, and I, for one, am fascinated to see the em…

You could say all that, yes. Or you could just look at the immediate facts of the case and determine that Musk is being foolish and making a fool of himself.

Not that he does in all cases. Not even that the X looks bad. But the Twitter bird was both iconic and cheerful, and there was nothing wrong with it. Kicking it to the curb is the action of a foolish fool.

Re: Twitter has officially changed its logo to ‘X’

#927

Post by Slartie »

HlessClaudesman wrote: post #38
matsemann wrote: post #4

Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.

"I xed it." the new verb sounds like using a dodgy porn site.

Musk xed [axed] Twitter.

Sounds plausible to me.

Re: Twitter has officially changed its logo to ‘X’

#928

Post by maxlin »

Rebranding makes sense, though how I'd done it was only when the "X app" had enough use cases that many users came to it not from the existing Twitter user pool but from anywhere, like for payments like with WeChat.

Rebranding then could just be more complicated though and could kill the potential user rush so in a way this might be the right thing, even though it will look foolish in the case that X.com doesn't take off as hoped and will be easy to make fun of. But I do appreciate the attempt, one can't say it's done due to a lack of courage.

Re: Twitter has officially changed its logo to ‘X’

#929

Post by danShumway »

qwertox wrote: post #855
danShumway wrote: post #456

Y'all are trying to make fun of this, but it's really a brilliant tactical move. Think about it; Musk desperately needs to flip Twitter, and this branding change both makes the site much more attractive for a potential buyout from a porn company, and also lowers the valuation of Twitter even further to the point where it's probably within range for a decently sized porn company to buy.

Why would a porn company buy a social network which will immediately lose most of its users (think journalists, politicians, NASA and the like)? He could have sold x.com for a huge amount or built his own OnlyFans.

Mass migration is definitely a concern for potential buyers, but it's fixable. A porn company might be able to slow current Twitter migrations down by implementing smart policies like not rate-limiting their own app.

Also keep in mind the opportunities to regain advertiser trust by pivoting the content focus; many advertisers may prefer having their products shown next to pornography instead of nazis.

Re: Twitter has officially changed its logo to ‘X’

#930

Post by misiti3780 »

AmericanOP wrote: post #606
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

[flagged]

you're comparing him to trump now? - you people are insufferable
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