Reminds me of how Instagram absorbed Snapchat usecases with stories. Instagram tackled the competition for ephemeral stories simply by implementing Stories as a feature. This time, Threads is a fully fledged app. Getting users to adopt a new app might take as much time as getting Messenger installed. Still, Instagram has a robust social graph to lead users towards downloading it. In fact, they seem to have already on…
Not just you, every publisher, influencer, notable person, institute that uses social media to broadcast information to large groups of people.