”
No wireless. Less space than a nomad. Lame.” - Slashdot's famous 2001 dismissal of ipod.
Apple has a history of high prices, and a history of making it work by pioneering forms and user interface paradigms . The desktop GUI everyone now knows as "computers." Laptops. Click wheel ipods, and their multi-device paradigm. All-screen smartphones.
There's no guarantee of success, but VR is exactly the kind of problem where Apple has a legacy of releasing breakthrough products.
Going with apple's history... and 2000 skeptical comments... it all comes down to content. I'm also skeptical about using a heads up display for 2D stuff... like watching regular movies or using a virtual, 2D monitor. That said who knows.
There are things that I would like to see. VR films could be amazing. Design software could be amazing. Simulators.
Regardless of what content, all content faces user base issues. Can't make a $100m Star Wars film for a The $3500 price tag might restrict the number of users, and make profitable content difficult. OTOH, pushing for the best device possible might make new kinds of content work.