Basically, what you are familiar with is how everyone pretends the consumer side only exists of people you don't know. And those people, we like to imagine, are people we don't want to know. People that lack any ability to integrate into society.
Especially the ones that pay for any of it.
So that's always been a lie. The people that pay for porn or sex are all socioeconomic classes, all levels of attractiveness, all levels of social integration. It has never been possible to simultaneously assume someone that is entertained by sex workers "can't get sex" any other way while also assuming that anyone that gets a windfall of cash does "hookers and blow" pretty much immediately.
In the mean time, there has been a push to normalize and validate sex work. Because the similarities and issues to all other labor are too numerous to treat sex work differently in its own category.
But, in this process, people still pretend that the consumer side doesn't exist and that the consumer side isn't all socioeconomic classes. People want to invalidate and vilify anybody that admits to being a consumer of sex work, because this makes them comfortable to imagine the world doesnt have these readily available options. This is something akin to the silly "swedish/nordic model", where sex work is legalized and the consumer side is criminalized.
What you are seeing is people being allies to sex workers as a proxy for continued and expanded consumption.
Where sex workers, which happens to also consist of a lot of marginalized groups, are able to amplify their voices against prohibitions now, and the allies are people interested in all social justice topics as well as the consumer side that finds it convenient to normalize sex work, but can't really yet talk about being a consumer even of legal things like websites.
Its pretty cool, I mean, I'm willing to normalize the consumptive side so that people don't have to start all their posts with weird disclaimers like "I'm not on OnlyFans and would never pay for porn but". Alright.