I'm conflicted. It's absolutely stunning what smartphones can do these days and Apple makes an excellent product. It feels ungrateful and cynical to keep calling new models "boring". The reality though is that normie needs were accomplished several generations ago. I'll use my girlfriend as a sample of such user. She can't tell the difference between LCD and OLED nor would she notice Pro-motion. You can add a million…
New features aren't for users. They're for the media so the company gets publicity and we have conversations like this and don't forget about them.
Imagine if Apple said "we're done, users have all they need", but Samsung kept putting out new features nobody wants or needs, and press releases and launch events... It's obvious what would happen to Apple, right?
Your average user has no idea what the buzzwords mean either, and that's for a reason. God knows why I need titanium, but I know it's strong and probably expensive so helps justify the price. 120fps? Who knows, but it's more than 24 or 60 so it must be good, etc. The features page goes on and on, gushing with how easy things are, high pro quality, time saving, etc.
Features are there to bamboozle buyers and overwhelm them with "benefits" to justify the high price. Frequent releases are for regular publicity. Heaven forbid any of this is actually because users want any of this stuff.