Given that Russian vodka is blacklisted from stores in USA (and Finland!) and replaced with message "we stand with Ukraine", it's not really surprising. I read interview with somebody from Russia yesterday, russian tracks getting their tires punctured in EU and get stuck because credit cards don't work anymore. Ships refuse to offload goods in Russian ports and drop them of "wherever in Europe". Russian companies can…
Putin has really been playing up the West’s “Russophobia” leading up to the invasion and I worry that social media has caused some of these “sanctions” to get out of hand really quickly with everyone piling on to the point some of the actions are, indeed, Russophobic. Cutting off service for Russian people who aren’t even living in Russia seems like it crosses that line to me.
Many times the West was very hesitant on acting against russia's shenanigans (most notably Georgia and Crimea), because "it will hurt the common person and not those who are making decisions".
Now russia is in de facto conventional war with Ukraine and in information/business war with __all__ of the West. putin is out of ideas and freaking blasting cities with bombs like it's London 1940. The West is still not enganging russia in conventional war, due to nukes, but if it's war why one side needs to cry, run, starve and die, when other nation can sit by their propaganda tv and eat the kool-aid.
In this new information age it's the only possible resistance against the regime - Iron Curtain 2.0. The West cannot win informational war inside russia. Those who know english and know how to use internet are mostly young Moscovites, everyone else is sucked into propaganda, there's not enough critical mass. Propaganda is at the same level that Germans did not know or believe that there are concentration camps next door.
Either topple the regime, leave [0] or be living under Iron Curtain 2.0 stand in lines for bread with your money that are worthless.
I believe the West tried for the longest time not to play into this "russophobia" card. The sanctions definitely work together with russian propaganda ("look wht those evil gay nazi imperialist west are doing for simple russian people"). And for the longest time big players like DE, UK, FR did not understand putin, compared to how post-soviet countries like the Baltics and Poland warned. DE for the longest time that you can work with putin like any other liberal democratic leader. Now all this is in the trash and everyone is united against putin.
I am repeating myself - but I guess it's the only way to work against putin. Conventional war with other superpowers will most likely mean nukes, i.e. end of the human world.
[0] I bet many young people from Moscow or Peter will attempt to do this.