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Ferrari Luce

ferrari.com

901–910 of 959 posts

Re: Ferrari Luce

#901

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I kinda doubt it. Ive doesn't have that much pull, most people don't know him, definitely not as much pull as Ferrari, one of the most recognizable brands in the world. And I bet Ferrari was into this, they make a ton of new models anyways, and they probably know that sport car enthusiasts would not have jumped to an EV no matter what. Much better to try to make something very different than their lineup than just an engine swap.

Re: Ferrari Luce

#902

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

Exterior has frequently been Pininfarina w/ a distinct design language...changing it up wholesale would necessarily result in something quite different

Re: Ferrari Luce

#903
post #518

Earlier quoted context omitted.

Yes, but it still seems like a cool choice worth talking about. They could have made a totally fake engine noise, instead they mic’d up the axles.

Or, like, keep it silent as it is? Imagine iPhone converting signals an data lines to sound to imitate dial-up modem noises

most jurisdictions mandate some minimum noise level for pedestrian safety, and cars have to implement artificial noise at low speeds to meet that requirement. (above a fairly slow speed, the tire noise is more than loud enough)

Re: Ferrari Luce

#904

Earlier quoted context omitted.

> p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" I was generally with you until those lines. Car enthusiasts are as varied as cars themselves. Whether it's F1 lovers or the V8 manual lovers (an experience to appreciate but I didn't care to own), the MX5(Miata) lovers, the offroad lovers or the lovers of classics like VW Beetles and Mini's or mor…

I mean I had to be a bit abrasive here to get attention and also you kinda confirmed my thesis - car enthusiasts obsess about everything except day-to-day driving, aka what every normal person has to live with every day.

But they obsess over day-to-day driving too!

The issue is that "car enthusiasts" cover a broad range of people. And most of them live in the real world.

When they come to the once-in-fifteen-years time of replacing their daily driver car, do you really think they don't go over their options and check the details?

Re: Ferrari Luce

#905

Earlier quoted context omitted.

The doors are dumb as hell. So I guess the front and back people have to take turns, because only one can squeeze through that gap? Presumably the range is only a few KM, since Ive said, "You don't want a bigger battery." And after ruining Apple's computers for years with his POS keyboard and embarrassing emoji bar, he's all about "tactile controls" now? Or was that the will of someone who ISN'T just a pompous hack?…

I guess Ferrari always preferred form-over-function to some extent. It was never the utilitarian's car but now you can't even get in a four door car at the same time. I'm really at a loss.

Quite the opposite. The form used to follow the function, it's just that the function used to be a race car, not a family sedan.

Re: Ferrari Luce

#906
post #609
post #580

I don't get why Ferrari didn't make a sub brand for EV and other cars that doesn't fit in their 'dream car' philosophy. Enzo did it with Dino, it didn't work then, but could be a smart move today. Regarding the car itself, it's great. It's obvious that car existed in sketches and concept long time ago (compare it to the other Newson car – Ford 012C), maybe it's an Apple car and just materialized with a few Ferrari si…

I didn't realize initially Marc Newson was involved. Definitely echoes of the 021C. https://marc-newson.com/ford-021c-concept-car/

This is beautiful. Not a modern Ferrari, but still beautiful. La Luce, however, is best viewed *al buio."

Re: Ferrari Luce

#908

Earlier quoted context omitted.

I have this observation with the influx of soulless SUVs on the road. Every car group you see are always screaming out for manual, rear drive sports cars at an affordable price, but the majority of consumers just want a cube of car that has wheels and can go places. And they buy a new cube every year or two to keep up with the Joneses. Everyone then complains that the automakers aren't making what they want... But th…

I'm one of those people that doesn't care for cars. They are equipment to me. I like "getting places", yes. But I don't like "personality" in my tools. Cattle, not pets. I don't want to drive around looking smug in my 650k shit bucket. Cars are an enormously wasteful, idiotic drain on the world, but the calculus is such that I am "forced" to own one. I find the idea that each of us is owning and maintaining our very…

Frankly I find the way you view cars as some primal dominance contest to be pretty weird, but okay. Granted, I do suppose there are people that do this sort of peacocking - as you say with shoes, watches, etc etc, but that seems like a pretty normal and basic function of being an animal on Earth.

But to view it with such distain seems unusual to me.

Re: Ferrari Luce

#909

Earlier quoted context omitted.

I just feel they were required to start an EV offering to comply with EU standards, but have designed something of a joke entry to protest being dragged into the EV game. That, or they truly have insight into where consumer trends will go, and like the F50 etc, this will be better received in a decades time than now.

I doubt this is a joke entry by any means. As many legacy brands, Ferrari is looking to refresh itself in order to stay relevant to a new generation of buyers, and not "die out" together with their existing customer base. They need to do this rather sooner than later while still standing on a pillar of good legacy identity, to not end up like Jaguar does... What is the "EV game"?

> What is the "EV game"?

Partaking in the production and sale of electric vehicles.

Re: Ferrari Luce

#910

Earlier quoted context omitted.

I don't understand the point of the rant. What disaster is having "bad music" out there? Is it stealing storage from "good music"? I understand this kind of rant for an iPhone, where a shitty decision brought along the chain of approval will impact million of people that are more or less stuck in the ecosystem. But music of all things? How do you even get in contact with "bad music"?

You are interpreting it the wrong way around. It's not a disaster for general population. It's a disaster for the artist and others involved. Money/time/effort is spent on the wrong thing. It's a disaster for them. Not for you.

Nah. It's about a "disaster" that could have been averted up until the point that "someone played it", well past anything to do with the artists.
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