> Given Apple's historically very premium pricing, launching such an affordable product is certainly a shock to the entire market No? Apple has been delivering way cheaper laptops ever since M1, this one is just even cheaper. I thought PC execs were asleep at the wheel but not this bad.
Yes, Apple has offered discounted prices by continuing to sell older models or offer straight discount sales via third party retailers. But I expect that will continue here too. This is $599 MSRP at Apple but will probably be $499 via the usual retailers by the end of 2026.
That's a bit different than continuing to sell a 5-year-old model at a discount.