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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

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Re: How to succeed in MrBeast production (Leaked PDF)

#901

Post by morgango »

doix wrote: post #689

There are lot of comments here disliking MrBeast and what not, but some of the advice can definitely apply to all organizations. > Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUB…

Hey! Have you been reading my email? This is a perfect analogy of the medium-to-large business that I work for.

Re: How to succeed in MrBeast production (Leaked PDF)

#902

Post by trogdor »

TheAceOfHearts wrote: post #185

One of the key details missing from the analysis being done in this thread is that Jimmy was iterating and figuring out how to optimize every part of his content for years before he really blew up in popularity. Having a loop where you keep publishing content and analyzing all aspects of it is the ultimate key to success, given enough time and resources. As I understand it, MrBeast helped fund the creation of ViewSta…

I didn’t know that YouTube supports multiple audio tracks for the same video. Can alternate tracks be uploaded at a later point in time? Can the feature be used to replace the original audio in a video?

Re: How to succeed in MrBeast production (Leaked PDF)

#903

Post by thewicked »

caseyy wrote: post #313
ocean_moist wrote: post #77

Lot of people critiquing this, but you can't deny the success. I think a lot of the advice is applicable to startups. 1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that…

> can't deny the success I don’t disagree that there is some value in this knowledge. But success has different definitions. I do not consider Jimmy successful. In relation to classical virtues, he hasn’t truly lived up to many. That would be success to me. He is popular and his business is rich. Some people consider that success, but not all. Not even in business and start-up circles. Edit: some people below (quite…

Seems like a version of not counting points and giving all the kids a gold medal. It's pink and fluffy.

Re: How to succeed in MrBeast production (Leaked PDF)

#904

Post by Dansvidania »

darby_nine wrote: post #789

I can't be the only person disturbed by the penetration of terms like "obsession" into nominally professional culture. You should not be asking your employees to qualify for DSM symptoms just to not get fired (with severance, lol, that is genuinely a step up from nothing even if it's clearly meant to soften the psychological shock of reading about A- B- and C- employees).

i would argue the communication registry of influencer/youtuber culture skews superlative.

meaning i would translate obsession -> dedication in common language.

The only information about this obsession in the document is about learning, and there is a specific mention that people are judged based on results and not hours, so I am willing to say that this language is much less alarming than what I heard in my experience in startups.

Re: How to succeed in MrBeast production (Leaked PDF)

#905

Post by meindnoch »

hi-v-rocknroll wrote: post #828

So what really turned me off to this guy was his smarmy ~2019 campaign that also damaged my view of otherwise sensible Youtubers who shilled for him without thinking carefully. As such, pretending to save the planet while failing at math, logic, and physics because getting rich and being a internet->real celebrity are oh so much more important™ than emotionally and financially exploiting your audience or doing what y…

Why did you think he was supposed to save the planet? He clearly wrote in the document that the goal is to make the best YOUTUBE videos. Not saving the planet or any other bullshit that he puts in the videos. If the numbers showed that the best YOUTUBE videos could be made by torturing third-world infants to death, then he would torture third-world infants to death. Because that would be how you get the best YOUTUBE videos.

Re: How to succeed in MrBeast production (Leaked PDF)

#906

Post by throw16180339 »

CooCooCaCha wrote: post #149
hnpolicestate wrote: post #24

Earlier quoted context omitted.

Ever see Dhar Mann brainrot videos? I don't see it going anywhere. It's a big reason why films aren't good anymore. Content producers cater to the intellectual tastes of their respective societies. Long story short, we get what we deserve. Long live Criterion Collection for the handful of us who abstain from mass produced trash.

I, like many people, lamented about the media dumbing us down with lazy, brainless content. What blew my mind was when I read someone online respond to this assertion: “you have it backwards, the media is delivering what the market demands”. As with most things it’s likely a bit of both. But deep down I suspect it’s mostly the market demanding trash.

It's particularly apparent if you look at the Kindle Top 100 - https://www.amazon.com/Best-Sellers-Kindle-Store/zgbs/digita.... I'm most familiar with the romances, so that's what I'll be discussing. There's a lot more to the genre than these examples, but that's not what sells.

• Fourth Wing and Iron Flame are poorly written fantasy romances that blew up on TikTok.

• Haunting Adeline and Hunting Adeline are poorly written dark romances(https://www.reddit.com/r/RomanceBooks/comments/uu1age/what_d... they're also antisemitic QAnon fan fiction.

• Three books with bare chested men on the covers. These indicate that there's lots of sex scenes; no one reads them for plot.

• Icebreaker is a poorly written hockey romance. The author is ignorant about college, hockey, and the US to say the least.

• Credence is a contemporary romance that's best known for sex scenes and toxic relationships.

• A Court of Thorns and Roses and A Court of Mist and Fury. Both of these are mediocre fantasy romances by Sarah J. Maas; she's the Dan Brown of romance.

Re: How to succeed in MrBeast production (Leaked PDF)

#907

Post by kmacdough »

bayindirh wrote: post #698
doix wrote: post #689

There are lot of comments here disliking MrBeast and what not, but some of the advice can definitely apply to all organizations. > Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUB…

> Replace "youtube videos" with whatever the company is trying to achieve. Some counterpoints: - Xerox knowingly didn't fix the problematic gear trains to guarantee periodic part changes, prioritizing money over "best copier possible". - Ford didn't fix Pinto's fuel tank, prioritizing cost minimization over "best possible car in its class". - Microsoft is did tons of shady things in its OS development history to prio…

Well a lot of these aren't counterpoints but rather examples of when companies naively followed KPIs to their own detriment. Boing has fallen from dominance to a distant second, Windows has been steadily losing dominance, Ford's darker years were around the Pinto fiasco.

While Microsoft as a whole is still quite strong, Ford and Boeing lost significant market position and the losses are partially attributed to these very mistakes.

Re: How to succeed in MrBeast production (Leaked PDF)

#908

Post by mewse-hn »

baxtr wrote: post #23

Are we sure this got “leaked”? Or is this merely part of the not leaked production PDF? It will generate a ton of attention. Who cares if it’s bad?

It was leaked with a lot of attention being paid to the "no doesn't necessarily mean no" section in the context of abuse at the MrBeast org

Re: How to succeed in MrBeast production (Leaked PDF)

#909

Post by hartator »

bayindirh wrote: post #698
doix wrote: post #689

There are lot of comments here disliking MrBeast and what not, but some of the advice can definitely apply to all organizations. > Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUB…

> Replace "youtube videos" with whatever the company is trying to achieve. Some counterpoints: - Xerox knowingly didn't fix the problematic gear trains to guarantee periodic part changes, prioritizing money over "best copier possible". - Ford didn't fix Pinto's fuel tank, prioritizing cost minimization over "best possible car in its class". - Microsoft is did tons of shady things in its OS development history to prio…

> Some counterpoints:

Maybe all of these companies succeeded _despite_ these?

Re: How to succeed in MrBeast production (Leaked PDF)

#910

Post by earljwagner »

trustno2 wrote: post #586

I hate the actual content he produces - the first time I watched it, I kept thinking it's a trailer because of all the cuts and I wondered, where is the actual video, when I realized no, I am watching the actual video - but I have to commend the grind. He is trully obsessive about getting the most views, almost soullessly designing the perfect viral content, caring about every second. He literally starts with the thu…

> He is trully obsessive about getting the most views, almost soullessly designing the perfect viral content, caring about every second. He literally starts with the thumbnail and title and only then works out the rest of the video!

That sounds like standard goal-oriented planning. Amazon starts with the product's press release. "The Amazon working backward method is a product development approach that starts with the team imagining the product is ready to ship. The product team’s first step is to draft a press release announcing the product’s availability. The audience for this press release is the product’s customer."

https://www.productplan.com/glossary/working-backward-amazon...

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