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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#901

Post by troupo »

pc86 wrote: post #891
kenjackson wrote: post #879

Earlier quoted context omitted.

This outrage feels so manufactured. I'm a huge basketball fan, coach, ex-player. If they included a basketball in the ad my thought would've been "yeah, you can play NBA2k on it". I'm not mad about the destruction of a single basketball. I don't feel like its disrespect to the game. It's showing that this single device has captured elements of basketball into a small form factor. As you note this may hint at a larger…

Look at the replies to the original tweet, it's all as you say completely manufactured outrage. Perpetually-online wannabe influencers with 70 followers talking about how it's "problematic." Maybe it has to do with Big Tech, I don't know but that sounds like it could be it. Regardless, it's absolutely ridiculous.

I wasn't outraged, I was disappointed. No manufacturing needed.

"Let's take dozens of objects people enjoy, put them in to a gray featureless factory under a gray featureless industrial press, destroy them in a splash of color, and replace them with a bland featureless grey slab no one really asked for"

And that was my reaction as a loooong-time Apple user.

I understand the intent. The execution is abysmal.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#902

Post by pokstad »

maxrobeyns wrote: post #506

My initial reaction to the ad, upon watching it in the launch event was "huh, that's a fun reference to the Hydraulic Press Channel". The slapstick elements (trumpet noise, squishy balls) made it come across as light-hearted, rather than an ominous display of force by a large company crushing artists' tools. This idea of 'squashing all these tools down to a thin slab of glass' made sense given their somewhat unusual…

If my metronome app stops complying with iOS developer guidelines, it will stop working or Apple will pull it. This doesn’t happen to a real dedicated metronome. The App Store is a problem for iPad. Developers need the freedom to develop solutions for iPad without Apple constantly breaking their APIs or introducing new standards. Otherwise nothing on iPad is timeless.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#903

Post by i5heu »

dumpHero2 wrote: post #898

Anyone who's worked in "creative" field and has stepped in an art gallery would tell you that it's very normal to play on emotions, exaggerate and make viewers feel intense emotions. I don't know who the apology is meant for.

You mean the proof that it is art is because ppl get angry about it?

It reminds me of "Who's Afraid of Red, Yellow and Blue"

> Two of (3) them have been the subject of vandalistic attacks in museums.

https://en.wikipedia.org/wiki/Who%27s_Afraid_of_Red,_Yellow_...

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#907

Post by WWLink »

thiht wrote: post #134
WWLink wrote: post #56

Apple: We're so environmentally friendly! Also Apple: We still use these fancy boxes that are a pain in the ass to recycle and will more than likely just end up in the trash anyway. They can't be reused for literally anything else because of their size, shape, and way they're glued together. Also, the materials aren't eco-friendly. But who cares because we stopped giving away power bricks and wrap the cables in paper…

> The iPad isn't a piano. The iPad isn't a guitar. You cannot replace any of those musical instruments with an iPad. You can't paint on canvas with an iPad, so destroying paint is silly. Literacy truly is dead… Do you know the iPad is not even built by pressing guitars and toys and paint together?

I'm a computer engineer, yes of course I do. What are you?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#908

Post by segasaturn »

pc86 wrote: post #891
kenjackson wrote: post #879

Earlier quoted context omitted.

This outrage feels so manufactured. I'm a huge basketball fan, coach, ex-player. If they included a basketball in the ad my thought would've been "yeah, you can play NBA2k on it". I'm not mad about the destruction of a single basketball. I don't feel like its disrespect to the game. It's showing that this single device has captured elements of basketball into a small form factor. As you note this may hint at a larger…

Look at the replies to the original tweet, it's all as you say completely manufactured outrage. Perpetually-online wannabe influencers with 70 followers talking about how it's "problematic." Maybe it has to do with Big Tech, I don't know but that sounds like it could be it. Regardless, it's absolutely ridiculous.

Lazy journalism is to blame here, as always. Newsrooms have been purged of any talent over the last decade and the only people left are the same "perpetually-online wannabe influencers" you talk about, trawling Twitter for easy stories and rage-clicks. Nobody would have heard or cared about this ad if formerly esteemed publications like NYT weren't running lazy stories about it.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#909

Post by stephc_int13 »

maxrobeyns wrote: post #506

My initial reaction to the ad, upon watching it in the launch event was "huh, that's a fun reference to the Hydraulic Press Channel". The slapstick elements (trumpet noise, squishy balls) made it come across as light-hearted, rather than an ominous display of force by a large company crushing artists' tools. This idea of 'squashing all these tools down to a thin slab of glass' made sense given their somewhat unusual…

I am not a musician or photographer, but I see the emotional value of those extremely well crafted and often beloved objects.

I create software, mostly, but I practice woodworking as a hobby, and I can tell how difficult it is to build a piano or any kind of musical instrument.

I found the ad extremely distasteful, enough to trigger mild nausea.

I see the point they were trying to make, but it is both dumb and old, and frankly nobody asked for a thinner iPad.

The most annoying part is that _they_ did not feel what countless people saw and felt, they are too disconnected from their audience.

The outrage is not made up, some of us felt it in our bones, I understand that we don't all share the same sensitivity, but you can't simply brush it off as if this was somewhat orchestrated or theatre.

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