I'm still in the automotive field but now I work on embedded stuff. I'm one of the software developers behind CUE (Cadillac User Experience) and Linux is the go-to defacto standard pretty much because all the BSP (Board Support Packages) run Linux. For example, Freescale iMX processors and their demo kits are all Linux based and so brining up drivers for iMX ethernet, SPI, GPIO, I2S and I2C have some sort of vendor support.
The large fortune-5 companines indirectly support Linux by entering multi millon dollar support contracts with companies like Novell and RedHat. To give an example: We once had an issue with CUPS where the root cause was a software bug. Novell, under the support agreement, fixed the issue and then submitted the patch back to the open source community.
So from my perspective, I can see how Linux seems to have more traction than openBSD. Linux seems to have a larger following in the automotive sector but I'm not sure if Linux's success is because of these factors I'm pointing too or if these factors are because a lot of people just know of or about Linux more so than openBSD.
There also seem to be more company backed open source projects that support Linux before openBSD. Example is Yocto which advertises itself as an open source Linux build system. And recently Freescale has been moving their LTIB BSP tools to Yocto.
I would be interested in hearing how others industries are using Linux outside automotive.