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Sway: A new presentation application from Microsoft

sway.com

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Re: Sway: A new presentation application from Microsoft

#91
post #66

Earlier quoted context omitted.

Brands and icons that I could identify in order of appearance: Moleskine Apple iPhone Generic PC OneDrive Twitter Facebook Youtube Generic 3D Printer Apple iPad Room full of macs Generic LCD Television Twitter Surface 3 IE Desktop Windows Store IE Metro Outlook iPad Mini Nokia Phone Microsoft Office Microsoft I may have missed a few. It is a connected world. Smart companies "embrace and extend."

Some commas would be nice

I did not plan on commas because I entered the comment as a list without thinking that the formatting would be lost.

Re: Sway: A new presentation application from Microsoft

#92
post #27

Interestingly it looks like the "sways" do a lot of their layout calculations on the server. Resizing the window triggers a call back that returns what looks like a bunch of styling information (this div goes here, with this Z index, etc.) which would ordinarily be left to the browser. Perhaps this allows them achieve more than they could with the browser's layout engine? Certainly an interesting approach. (edit: wor…

From their blog entry: "Sway’s built-in design engine takes the hassle out of formatting your content by putting all of it into a cohesive layout as you create. ... This is thanks to a lot of Microsoft Research technology we’ve brought together in the background. As you add more of your content, Sway continues to analyze and arrange it based on the algorithms and design styles we’ve incorporated." It sounds like they…

And think of all the browser intelligence they get by doing that server-side - very smart.

Re: Sway: A new presentation application from Microsoft

#93
post #54
post #39

Earlier quoted context omitted.

What's wrong with it? It irritates the consumer by making you feel like you are being played with. It really turned me off.

Here's the text: Thanks for signing up for an invite to join Sway Preview. We've reserved a spot for you. Hate to wait? Follow us and tweet why you're excited to use Sway, for a chance at earlier access. I would give out invites first to people telling the world why they're excited to use my product. It's better for my product, really, what's wrong with it? They don't force you to tweet to get an invite, that would b…

I would give out invites first to people telling the world why they're excited to use my product.

...before they've used it. It's deceptive marketing in that sense. I was surprised and annoyed when Ello wanted me to to promote in exchange for early access, after all that aspirational talk in their manifesto.

Re: Sway: A new presentation application from Microsoft

#96
post #85

Earlier quoted context omitted.

Nice post, > that managers could review offline web pages can be viewed offline

Not easily. Not by your average user.

From a technical perspective a standard web page could be saved in single HTML file that can be opened offline (with all JS/CSS inlined and images base64 encoded and inclined)--so it can be as easy as double-clicking on a file (just an .html file instead of .ppt).

The average user probably lacks this knowledge though and wouldn't know to or try to double-click on an html file but it is technically feasible.

Re: Sway: A new presentation application from Microsoft

#97
post #77

Impressive for a number of reasons, many of which relate to the presentation/promotion of a Microsoft product: - Not a single Microsoft reference in the entire landing page - Broad use of Apple iPhone and iPad devices alongside normal PCs with no special acknowledgement - Product focus on readability/usability across many platforms, OS/device-independent - Broad integration of sharing hooks across Google, Twitter, FB…

Try to imagine the same ad from Apple. With Surface Pro 3 and Nokia Lumia. Not

Why? Apple is the leader; why should they bow down to the level of inferior competitors? Microsoft didn't refer to iphones and ipads out of the goodness of their hearts; but because these devices are the devices of choice for the creative crowd.

Re: Sway: A new presentation application from Microsoft

#100
So, I skimmed a couple of the example "Sways we love", and I have to say, all the whizzy animations just make me think of all those horrible PowerPoint presentations anyone just learning does. I don't find the addition of flat UI to that overabundance of animations makes it any less distracting and unprofessional looking.
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