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HTTPS as a ranking signal

googleonlinesecurity.blogspot.com

91–100 of 212 posts

Re: HTTPS as a ranking signal

#91

This wouldn't be so bad if there were more support for CAcert. It's great news for the commercial certificate authorities, though.

After some interaction (including assuring people), my impression of CAcert is much more negative than my impression with any of those big bad CAs everyone likes to complain about.

They are so far off this side of "sane" it's really not funny.

Re: HTTPS as a ranking signal

#92
post #13

I'm not sure I agree with this. I don't see a point in HTTPS for 100% static sites.

You're seeing HTTPS as a move from HTTP with a burden.

Let's see it the other way: any sane webserver allows you to easily activate TLS, and generating a certificate is both free and easy. What's the point of going back to HTTP at this point ?

Re: HTTPS as a ranking signal

#93
post #81

Earlier quoted context omitted.

https://www.startssl.com/?app=1 and https://www.namecheap.com/campaigns/2014/reset-the-net.aspx ???

StartSSL is pretty harmful as evidenced by the events after Heartbleed. The certificates are free but they charge you to revoke them, and after we found out about Heartbleed and realized a lot of those free certs were compromised a lot of people refused to pay up for their free keys and continue using the compromised ones. What's more is that StartSSL refused to do the right thing and revoke them, leading a lot of fo…

Erm... Heartbleed has absolutely nothing to do with what version of OpenSSL you use to generate the cert.

Re: HTTPS as a ranking signal

#94
post #43

Considering the importance of HTTPS to, in Google's words, "[making the] Internet safer more broadly", this seems like a good time to again suggest that Google enable HTTPS for Google Analytics by default[1]. Google Analytics is on 50.8% of the top million domains on the Internet, and on 26.96% of a randomly selected 48.5 million domains[1]. Of the 42 billion links analyzed in my research, over 48% of them had Google…

the default noted there seems fine? if HTTPS, then GA uses HTTPS, if HTTP, GA uses HTTP with firefox adding in mixed-content-complaining not too long ago [1], along with IE having it for a while, and apparantly chrome having it too, its best to match protocol to minimize issues for the user [1]: https://blog.mozilla.org/tanvi/2013/04/10/mixed-content-bloc...

It doesn't show up if you have an HTTPS script on an HTTP page.

Re: HTTPS as a ranking signal

#95
post #43

Considering the importance of HTTPS to, in Google's words, "[making the] Internet safer more broadly", this seems like a good time to again suggest that Google enable HTTPS for Google Analytics by default[1]. Google Analytics is on 50.8% of the top million domains on the Internet, and on 26.96% of a randomly selected 48.5 million domains[1]. Of the 42 billion links analyzed in my research, over 48% of them had Google…

the default noted there seems fine? if HTTPS, then GA uses HTTPS, if HTTP, GA uses HTTP with firefox adding in mixed-content-complaining not too long ago [1], along with IE having it for a while, and apparantly chrome having it too, its best to match protocol to minimize issues for the user [1]: https://blog.mozilla.org/tanvi/2013/04/10/mixed-content-bloc...

Browsers only complain if you go from HTTPS=>HTTP, not the other way around, so there is no mixed content warning. The article itself, hosted on Blogger, demonstrates this if you check the source code -- whilst the website is HTTP, it uses JS hosted on HTTPS, with no mixed content issue.

To reiterate on the issue with HTTP default, the issue is that Google Analytics being HTTP on all HTTP sites results in a far easier man-in-the-middle target. An attacker only needs to eavesdrop on messages being sent to the Google Analytics endpoints, a far smaller and simpler task than observing and parsing all HTTP traffic.

As such, a default of HTTP even if the website itself uses HTTP is something I'd term a major issue. An ISP or government agency could track the web traffic of an enormous number of users without having to perform any real processing of their own. Admittedly, they'd only see a subset of what Google sees, but that's still a lot.

Re: HTTPS as a ranking signal

#96
post #16

I'm interested in statistics (especially from websites with non-technical and international audiences) about what percent of visitors are using browsers/devices that don't support SNI. I don't know how representative this is, but it looks like StatCounter Global Stats [1] says that slightly over 10% of recorded visitors are still using Windows XP, and many of these users won't have SNI support. Small websites without…

[deleted]

Re: HTTPS as a ranking signal

#97
I've just signed up for a 5 year certificate using https://www.gogetssl.com/comodo-ssl-certificates/comodo-posi... for $18 - I know there's annual free ones, but at that price is it worth the hassle of renewing?

Never used them before, but they're just a Comodo reseller, and they take Paypal, so there seemed little that could go wrong.

Has so far gone smoothly, certificate installed, passes the SSL test google mention, https://www.ssllabs.com/ssltest/ so it all seems good

Re: HTTPS as a ranking signal

#98
post #93
post #81

Earlier quoted context omitted.

StartSSL is pretty harmful as evidenced by the events after Heartbleed. The certificates are free but they charge you to revoke them, and after we found out about Heartbleed and realized a lot of those free certs were compromised a lot of people refused to pay up for their free keys and continue using the compromised ones. What's more is that StartSSL refused to do the right thing and revoke them, leading a lot of fo…

Erm... Heartbleed has absolutely nothing to do with what version of OpenSSL you use to generate the cert.

You're right, so I fixed my post. What I meant was that my particular cert wasn't compromised. Either way, the StartSSL/Heartbleed fiasco is a real thing and I've added a link to the original discussion I was citing.

Re: HTTPS as a ranking signal

#99
post #93
post #81

Earlier quoted context omitted.

StartSSL is pretty harmful as evidenced by the events after Heartbleed. The certificates are free but they charge you to revoke them, and after we found out about Heartbleed and realized a lot of those free certs were compromised a lot of people refused to pay up for their free keys and continue using the compromised ones. What's more is that StartSSL refused to do the right thing and revoke them, leading a lot of fo…

Erm... Heartbleed has absolutely nothing to do with what version of OpenSSL you use to generate the cert.

No, but if your SSL certificate has been exposed by Heartbleed, it would be sensible to revoke that certificate to prevent potential spoofing attacks, wouldn't it?

StartSSL charge you for revoking that exposed certificate, so your choices are you pay for the revocation, or wait until the certificate expires.

Re: HTTPS as a ranking signal

#100
post #72

Earlier quoted context omitted.

Another advantage to we masters with money … why? SSL does not come cheap. Certificates have become cheap but you need your own IP, i.e., shared hosting is a problem and hosting becomes more expensive. Certificate sellers, hosters etc. on the other hand are certainly happy about these new business opportunities – although we all know that SSL is inherently broken. OK, probably still better than nothing! :)

> but you need your own IP Not anymore, unless you need to support antiquities like IE7 on Windows XP or some ancient Java-based software. SNI works just fine in other cases.

Here's a list of browsers that support it...

http://en.wikipedia.org/wiki/Server_Name_Indication#Browsers...

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