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Apple Said to Be in Talks to Buy Beats for $3.2 Billion

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Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#91
post #18

In my eyes, this paints Apple as just another "big company" making acquisitions that don't make sense. Maybe they are going to bundle all ipods with beats...? Not sure where they are going with this unless it's for the music service licensing agreements.

Reading through these comments, the thought of Apple bundling beats with devices scares me the most. Ironic that if I acquired another one of their devices, i'd still have to throw their headphones into a draw to collect dust.

Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#92
post #44

This makes even less sense than the Square acquisition rumor. 1. Apple has the tech and library to do their own subscription service if they want to. You think they can't do their own licensing deal? They surely don't need to pay $3B to acquire someone else's. 2. Apple wouldn't want to operate a cross-platform service. They'd pay a huge premium to acquire a bunch of Android customers than they'd promptly purge. Plus,…

I hope they are "doing some kind of next-level mole hunt to level-up on secrecy" here. I do not see any value in Beats other than a superficial fashion trend that has already run its course.

A cynic would say the same about the iphone. I think there's a good fit here - the same kind of people buy both, so there's lots of opportunity for cross-promotion.

Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#93

So much for Apple's appearance of being a premium brand. Beats products are junk. Until 2012, they were basically white-labeled Monster Cable products.

Apple can drown them in quality control engineers in the first few months, and then they have a really solid brand. There hasn't been a headphone brand with such mass-market appeal in a long time - they are like the sony walkman of headphones.

Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#94
post #53

Earlier quoted context omitted.

A flat response is rarely desirable, or at least rarely intended, except for equipment designed for audio production.

This is simply untrue. The best headphones, speakers, and amplifiers, are designed to faithfully reproduce the recorded signal. Anything that does something other than that is a poorly designed product, or a product that is intentionally misleading the consumer. Most cheap products accidentally fail at this goal. Beats products are intentionally designed to be cheap to manufacture, while being bass-heavy and overly b…

Some people, perhaps most people, want a strong bass. Are they wrong?

Not to say that Beats are great or anything, but applying a bass boost to something with a flat response is not going to produce better bass than housing, speaker, etc that all resonate together at the right frequency.

Another thing to keep in mind is that most people will be using these in noisy environments.

Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#95
post #44

This makes even less sense than the Square acquisition rumor. 1. Apple has the tech and library to do their own subscription service if they want to. You think they can't do their own licensing deal? They surely don't need to pay $3B to acquire someone else's. 2. Apple wouldn't want to operate a cross-platform service. They'd pay a huge premium to acquire a bunch of Android customers than they'd promptly purge. Plus,…

The mole hunt is a great thought.

It simultaneously gets rid of people that leak to the press as well as anyone working for the company that hears something like that and not only believes it, but doesn't speak out against it.

Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#96
post #31

Earlier quoted context omitted.

They are over marketed a bit and over priced, sure, but just as much as Bose, B&O and a lot of other premium sound brands. How do they objectively have "incredibly poor quality"? Do you have a link that support they have really poor sound quality or bad build quality or horrible customer satisfaction rate?

Bose is a damn bad example as a premium brand to compare Beats to. Their consumer headphones are widely considered to be way overpriced and gimmicky. The brands Beats should really be compared to are Sennheiser, Shure, A-T, Denon, Beyerdynamic and the like. Any offerings from these brands at a price point from $100 and up offer at least as good sound quality as Beats' cans and for a much lower price, and many of thei…

This - I bought AT headphones (c£150) at Christmas, and they're astonishing. I had a listen to some Beats 'phones in the apple store (£279) last time I was getting a repair done, and they were astonishingly bad - fuzzy, tinny high end, massive overbearing bass.

But - from an Apple perspective, they're not buying just the headphones tech, but the manufacturing capacity as well, I'd assume.

Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#97

Earlier quoted context omitted.

This is exactly it - they give a 'fun' listening experience that people enjoy, and mistake for sound quality. They're paying a high price for a brand and experience, rather than for the quality of the components, like many other premium brands. I don't wear them, but I don't hate the people who do (though I'm not huge on Beats' "the way it was meant to sound/the way the musician intended" branding)

Quality is in the eye of the beholder, and there were several blokes sporting them on the U-bahn train this morning, all much cooler than me.

It's not really, when frequency response is a measurable quantity - sound quality can be, and is defined, and Beats do not fare well[1]. But you're right, they do look cool, and they have a fun listening experience.

[1] http://www.innerfidelity.com/content/monster-beats-dr-dre-so...

Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#98
post #31

Earlier quoted context omitted.

They are over marketed a bit and over priced, sure, but just as much as Bose, B&O and a lot of other premium sound brands. How do they objectively have "incredibly poor quality"? Do you have a link that support they have really poor sound quality or bad build quality or horrible customer satisfaction rate?

Bose is a damn bad example as a premium brand to compare Beats to. Their consumer headphones are widely considered to be way overpriced and gimmicky. The brands Beats should really be compared to are Sennheiser, Shure, A-T, Denon, Beyerdynamic and the like. Any offerings from these brands at a price point from $100 and up offer at least as good sound quality as Beats' cans and for a much lower price, and many of thei…

And yet... Bose QC15 are simple, light, comfortable and sound fine. The real point, however, is that they are amazing at tuning out the outside world, and thus are fantastic for coding. Their lack of audiophile cred means absolutely nothing compared to all the above, and if you are in an environment with noisy children or coworkers you won't want open headphones anyway. So for the actual use cases of many of us here, QC15 are actually a good choice. Regarding Beats, I actually have no opinion since I've never tried them, but people who like them enjoy them...

Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#99

I could see one way that would make sense: To fix the iPhone 5C debacle. You want to reach lower level customers without tarnishing your main brand... Beats could fit that profile. Just make the colors a bit brighter and the successor to the 5c cheaper. Or sicking with the beats brand (style over quality): Why not use 4s internals ;)?

Now, what works better? iPhone 5c http://www.extremetech.com/wp-content/uploads/2013/08/iphone...

- or -

Beats 5c http://i60.tinypic.com/103hnjb.jpg

Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion

#100
post #92

Earlier quoted context omitted.

I hope they are "doing some kind of next-level mole hunt to level-up on secrecy" here. I do not see any value in Beats other than a superficial fashion trend that has already run its course.

A cynic would say the same about the iphone. I think there's a good fit here - the same kind of people buy both, so there's lots of opportunity for cross-promotion.

But not $3 billion+ worth of opportunity. If all they wanted was cross-promotion there are plenty of ways to do that without buying the company outright. If Apple wanted to get into the fashionable accessories market they have enough brand clout to do so on their own, without having to buy an existing player.
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