> Former CEO Eric Schmidt admitted in an interview at the D conference in 2011 that he missed the boat on the rise of identity on the Internet. > “I clearly knew that I had to do something, and I failed to do it,” he said. “A CEO should take responsibility. I screwed up.” I think Eric screwed up in a deeper way that this quote admits. Google+ came up at a time of broader dissatisfaction with other social networks, pa…
> And _all_ of that interest was shot dead due to attempts to own identity by enforcing the use of real names[1]. It was an understandable, safe, and wrong decision at the time. Facebook's commercial power was widely attributed to the fact that for the first time, wide swaths of people were using their real identity online. With the investment that Google put into +, the risk of having another sea of MetalHead444s wa…
That's such a good way to describe a bad decision. The accumulation of decisions with those characteristics will sink any company.