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Project Ara – Google's modular phone project

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Re: Project Ara – Google's modular phone project

#91
post #77
post #8

I think John Gruber over at Daring Fireball said it best: "I remain highly skeptical that a modular design can compete in a product category where size, weight, and battery life are at such a premium. Even if they can bring something to market, why would any normal person be interested in a phone like this?" http://daringfireball.net/linked/2014/04/15/project-ara

This is not a phone, as someone noted in another comment. It is a good old pocket computer, and it is modular, and mine may (or may not) have a telephony module. I have a Galaxy Note, I think I use it as a phone twice a week on average. I use it as a HN browser, a camera, a podcast downloader and listener, a navigation, a game console, an e-reader, a translator, for contacts and calendar, and phone calls. Having a bi…

Indeed, the classic definition of "phone" hardly applies to these devices anymore. They're Cray 2 supercomputers (well, "super" back in the day) shrunk into a matchbox and include, as one tiny program making use of the mic/speaker/radio, a "telephone"-like capability.

Re: Project Ara – Google's modular phone project

#92

This is absolutely the right direction, but not in the way you think. This shouldn't be branded as a phone -- size and look matter too much. It should be branded the tool of the future, designed for people people in the field: electricians / construction workers / scientists / tinkerers. Let me plug in an altimeter, leveler, or multimeter. That is what is missing on my iPhone, and this is the first thing I've seen mo…

Actually this thing is not entirley new and such tools already exist: there are enough arduino-style boards out there that allow you to create a phone already, as well as a bunch of other useful things: get a gps modules, a gprs module, a keyboard module and a screen module and off you go.

Re: Project Ara – Google's modular phone project

#93
Once upon a time, when I was younger, I felt very strongly that I needed a computer with everything replaceable. I wanted to replace a CPU when it got too slow, new graphics card, upgradable RAM, storage, etc. But I found that in the end while I'd make small upgrades, I still replaced my computers at close to the same rate. That because some standard that was built into the old machine was no longer fast enough or wide enough for newer uses, or an interconnect standard changed (think ISA, to PCI, to PCI-X, to PCI-e) The other reason is while i could upgrade some parts, I couldn't upgrade all the parts, and pretty soon those parts were now two or three years old. They were no longer as reliable as a brand new system.

I wonder with these modular phone ideas, if we're looking at the beige box PC industry all over? And whether it will be a good fit to mobile or whether you'll buy your modular system in a year, and then find in another two years that there is a new modular interconnect version without backwards compatibility, and gradually you won't be able to find modules that work with your current frame, so you have to replace that, and maybe the some of your old modules don't work with the new frame, so you have to replace them at the same time. Like a lot of beige bok PC geek, you'll end up with a drawer of old modules in a drawer that you hardly ever find a need for, but you cant bring yourself to throw them away unless they're actually broke. The smart person will just buy all new modules when they replace the frame (that what most people did when they replaced their beige box, because why upgrade but still carry over that old junky graphics card). Pretty soon your at a point where the primary benefit of modularity in not upgrading pieces, but the ability to spec exactly the phone you want when buying. But in reality there are a lot of phones on the market now, and you can come pretty close.

I don't know that this will be the case, but its how I'd bet it would end up playing out.

Re: Project Ara – Google's modular phone project

#94
post #8

I think John Gruber over at Daring Fireball said it best: "I remain highly skeptical that a modular design can compete in a product category where size, weight, and battery life are at such a premium. Even if they can bring something to market, why would any normal person be interested in a phone like this?" http://daringfireball.net/linked/2014/04/15/project-ara

The Gruber flowchart:

  New idea -----> Is Apple doing it yet? -----Yes----> Brilliant!
                                       |
                                       |
                                       +----No----> So stupid, who would want this?
See: big phones, small tablets, etc.

Re: Project Ara – Google's modular phone project

#95
post #87

People are viewing this project as a 'lego' phone that sounds great in theory but doesn't charm practically. However manufacturers can take a middle ground approach where future electronics slowly move towards hot swappable components. Upgrading & replacing defective parts shouldn't require a screw driver and perhaps as easy as plugging in a USB cable. When I'm buying a high end phone & spending $600, I'd want it to…

I like this train of thought.

I doubt they can make a good, commercially viable phone straight away. If they just could release a backbone and a starter set of modules at a nexus7-ish price point, that might get things going. They need to get this thing into some people's hands (especially potential module developers) and see what they can do with it.

Also, selling this as a way of long lived phone sounds like a terrible USB. I would put 'easily repairable' above it but the real value is the potential module ecosystem. Without that it's just some form of cheaper and that's a hard promise to keep.

Phone is a relatively small part of what smartphones are. Is the phone a module here? It would be interesting to know what all the starter set modules do.

It's disappointed to see all the cynicism on this thread. Commercial viability aside (come on, who knows), this is a cool fun project with interesting possibilities for making hardware innovation accessible.

Re: Project Ara – Google's modular phone project

#96
post #68

Earlier quoted context omitted.

> Weight matters? I have never heard "I wish my phone was lighter" from anyone, anywhere. Your anecdotal evidence is about as valid as mine, and I can guarantee you that weight matters. Tactile feel matters. Looks, of course matter. In all these cases, a modular device fares poorly compared to an integrated one. This is a handheld device - can you not imagine the amount of dirt and grime that would cake up between th…

My evidence is anecdotal, so I searched and found this: http://mashable.com/2012/09/20/qualcomm-smartphone-study/ I don't see weight, tactile feel or looks on the list. For those with cases, I doubt most even know what their phone really "feels" like, let alone actually weighs or even looks like. As far as having to remove the case to swap a hardware component .. I don't think that's a major hurdle, we're not talking…

I don't see modularity/repairability on that list either, for what it's worth.

I think it would be really foolish to believe that aesthetics don't play a huge role in smartphone purchasing decisions.

Re: Project Ara – Google's modular phone project

#97
post #8

I think John Gruber over at Daring Fireball said it best: "I remain highly skeptical that a modular design can compete in a product category where size, weight, and battery life are at such a premium. Even if they can bring something to market, why would any normal person be interested in a phone like this?" http://daringfireball.net/linked/2014/04/15/project-ara

Size matters? My Android friends have huge phones (and cases) - Clearly they don't mind a phone being big and if the phone had cheap replaceable parts, that giant "life proof" case wouldn't be needed. Weight matters? I have never heard "I wish my phone was lighter" from anyone, anywhere. In fact I've heard from several who think a heavier phone means it's "better made". Battery life - Again my Android friends (and a…

Too heavy was a common complaint lobbed at the Nokia Lumia 920 by reviewers. I personally don't mind, but a lot of people did.

Re: Project Ara – Google's modular phone project

#98

Earlier quoted context omitted.

I think the key is the purchasing model. A "free phone" with contract every 2 years creates a situation where the consumer doesn't value repairing/upgrading their phone. If you had to pay say $600-$800 for a phone upfront, one is upgradable/repairable and the other is not (but faster/sexier) I think some (maybe many) would choose the former.

I know people that just toss an $800 laptop like it's nothing when something goes wrong. We truly live in a disposable society.

i very much agree, products don't tend to last as long as they do anymore, and servicing them tends to cost close to the cost of new ones..

2-3 years ago I got new sony led tv and my wife was under the impression it would be our TV for the next 10-15 years... if major components don't go out in the next 1-3 years i will be happily suprised

Re: Project Ara – Google's modular phone project

#99
heh. you guy really have any hope? just count the number of devices google and its nexus partners released without even a sd card slot! motorola too since the google devices started.

the market demands that fast obsolency and they are evil now. the only thing holding back the nexus one as a strong daily phone is that it have no space for more than 5 modern apps. it does if you hack android 2.3 to install apps on the SD...

anyway. i wouldnt hold my breath. this is being done just to fail and harm other people pursuing it honestly. cynic much? probably. but i am mostly stating facts. how much does a sd slot saved in costs from your $600 phone? nothing. hiw many years its lack cut from the device longevity? more than half.

edit: plus the feature they advertise more is electro magnets! on a device where the biggest concern is battery... and which will have a case anyway that could hold everything together in case they used simple mechanical latches.

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