Matt Cutts is looking for scraper sites

Last year Google was testing reproducing entire Wikipedia articles within their site for their mobile site. You could read the full article within going to Wikipedia (allowed by Creative Commons, of course.) Between that and what they did with Google Images, I would say this reveals intention and is the direction web publishers should expect Google to be headed in.

In order for Google to continue to meet their growth targets they must increase the percentage of outgoing click from free to paid.

1. They are not only doing this with wikipedia, but with many, many sites: "what is the smallest cell in the human body", "what is the biggest planet in the solar system".

2. The sites they chose to link are not always the highest quality sites, such as the two examples above- why are these websites being featured?

3. Many times, the user will get their answer right then and there, and be done with the search process. The site misses a visitor. In spite of these type of questions being "facts", someone took the time to organize and give context to these "facts". Turning facts into useful, consumable, content costs money. Google should not be taking visitors away from these sites.

4. There should be public information on the CTR of these snippets. See if it helps or hurts the user.

5. Google is abusing its power as a major search engine to reinforce structuring rules, such as microformats. With these rules, webmasters are giving more and more semantic meaning to their content, which means Google has an easier time completing their knowledge graph. They might link to the source site for a while, but there is no good argument for linking back to wikipedia to attribute the fact that Jupiter is the largest planet, since it's a fact, just like 2+2 is 4 (no attribution).

6. Google is all about ML/NLP/AI driven knowledge. But in reality they are turning all of the internet content creators into a giant sweat shop for their knowledge graph. This is not fair, and sooner or later it will come back to bite them.

And what about, for example, Google's image search tool, where the image itself might be what their user is searching for, and where Google controversially changed their system a little while ago to show full-size images in-SERP and de-emphasize forwarding search users to the original source? Or Google Cache, if it's reproducing material that has since been taken down deliberately from the original source?

To add insult to injury, some Google services still appear to rely on the original source's bandwidth to serve things like images (not to mention avoiding a certain legal argument about copyright infringement), thus violating the basic principle of netiquette that has been good manners ever since people actually used the word netiquette that you don't hotlink other people's stuff on your site.